Upper Quadrant Announces Newly Formed Board of Advisors

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Members to provide guidance throughout the company's rapid growth.

Upper Quadrant, a Marketing Performance Measurement company (http://www.upperquadrant.com), announced today that it has formed a Board of Advisors to provide guidance and recommendations throughout the multiple stages of its rapid growth.

The Reston based company said the newly formed advisory board includes veteran executives with broad technology, management, marketing and corporate finance experience in the telecommunications, consumer products, advertising, media and high tech industries. Board members have partnered with Upper Quadrant to provide product and strategic guidance in their respective areas of expertise.

Upper Quadrant's advisory board includes:

Tom Benelli--

Tom Benelli serves as Managing Director of OMD Direct for OMD USA. Mr. Benelli oversees the largest direct media group in North America and is responsible for client satisfaction, strategic insight and direct marketing activities for major Fortune 500 companies such as AIG, DirecTV, Dell and Citibank. After eight years of general media planning for agencies like Lowe and Geer DuBois, Mr. Benelli joined Wunderman in 1992 where he worked on the American Express and Amex Financial Advisors, Citibank, Glaxo SmithKline, Roche, Xerox and AT&T accounts. Mr. Benelli joined OMD in April 2002 from Omnicom's premier direct marketing firm, Rapp Collins where he was president of RappMedia. Mr. Benelli chairs the 4A's Direct Marketing Media Committee, which helps to expand the practice of direct marketing media within the advertising and marketing community.

Andrew Cohen --

Andrew Cohen serves as Senior Vice President and Chief Technology Officer for Icahn Associates Corp where he is responsible for the technology direction, corporate infrastructure and integration of all Icahn companies. Mr. Cohen has more than 25 years of experience in executive management, retail software development, web portal development, information technology and marketing strategy with both start-up's and Fortune 500 companies. Prior to joining Icahn Associates as CTO, Mr. Cohen held CTO positions at Lowestfare.com and American Greetings and was President of CNS Development Corporation and Vice President Technology Solutions at Micrografx, Inc.

Ken Homa --

Ken Homa serves on the faculty of Georgetown University's McDonough School of Business where he teaches graduate courses in marketing strategy and operations. Mr. Homa's career includes consulting, leadership and teaching positions with Arthur Anderson, McKinsey and Company, Black and Decker, General Electric, and the University of Chicago. Mr. Homa was General Manager of Product Marketing for General Electric's Major Appliance Business Group and General Manager of Marketing for G.E. Housewares. Upon Black & Decker's acquisition of G.E. Housewares, Mr. Homa was appointed Vice President of Marketing for the Household Products Group. Mr. Homa also served as Vice President -Group Logistics and Business Systems for Black & Decker. He has earned several teaching and service awards and serves on the board of multiple start-up companies.

Don Lynch --

Don Lynch is a recognized pioneer, builder and innovator in the telecommunications industry. As the former Chairman of Control Point Solutions, Chairman/CEO of Broadmargin and the founder of Lynch & Company and its operating entities, Mr. Lynch led the merger of Broadmargin with Teledata Control to create Control Point Solutions a leading telecom expense management firm. During a 17-year career in senior management with MCI, Mr. Lynch played a pivotal role in shaping the company's business operations. He built MCI's basic financial infrastructures, including billing processes and core financial systems, and led efforts to prepare MCI for the advent of equal access in conjunction with AT&T's divestiture. Mr. Lynch sits on a number of corporate boards, both private and public.

“As Upper Quadrant shifts from successful start-up to an industry leader in the large and evolving MPM market,” said Chris Senio, co-founder and EVP of Upper Quadrant, “we have confidence calling upon our Board of Advisors to provide strategic guidance on product direction, organizational structure and the market at large. Their insight and expertise will translate into a tangible competitive advantage and we look forward to working with them to shape the MPM industry.”

Upper Quadrant's advisory board members were attracted to Upper Quadrant's position as a leader in the rapidly evolving Marketing Performance Measurement (MPM) market, the company's leadership team, strategic intent and product direction.

The formation of the board comes at a time of rapid growth for the company as orders continue to climb and as the company begins recruiting sales, business analysis and engineering professionals to fulfill client demand and bolster product development.

About Upper Quadrant

Upper Quadrant gives marketers comprehensive insight into the success, cost and effectiveness of their marketing initiatives, showing marketers the direct impact of their marketing campaigns on sales.

Upper Quadrant's UQube lets marketers easily plan, manage, and optimize the individual and collective performance of direct response, advertising, interactive and telesales campaigns within a single, easy to use web-based application.

A highly secure, hosted solution, Upper Quadrant's UQube can be implemented in weeks and requires only a Web browser and a broadband Internet connection. UQube integrates with existing IT infrastructure with minimal to zero IT support or involvement and extends across various marketing vendors, internal departments, and locations regardless of the legacy systems in place.

For press inquiries and to learn more about Upper Quadrant please visit and contact:

Upper Quadrant


John Lang

Director of Marketing


Marketing Measurement Made Easy

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