Golden Rule and Norvax Join Forces to Automate Insurance Application Process

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Golden Rule Insurance Company and Norvax Inc use integrated technologies to save insurance brokers time and money overnight

Golden Rule Insurance Company, a leader in the individual health insurance market for nearly 60 years, and Norvax Inc., a leading developer of Web-based sales and customer communication tools for the insurance industry, have joined forces to automate the insurance application process for brokers and customers.

Golden Rule's E-Store electronic application system and Norvax's suite of Web-based sales tools have been integrated to enable prospective insurance clients to go to a Golden Rule broker's Web site, obtain quotes for insurance plans and complete an application – all online – saving both the broker and customer time and money.

“With our suite of tools integrated in Golden Rule's E-Store, prospects can get instant quotes and complete their applications online, reducing turnaround time and minimizing the broker's administrative expenses,” said Scott Osler, vice president, business development, Norvax. “Customers also benefit from a faster response after they make a buying decision because the broker doesn't have to wait to receive the application through the mail.”

Previously, prospects who visited a Golden Rule broker's Web site had to download, print, manually complete and mail in an insurance application. Now applications can be submitted instantly online, with automatic follow up generated. Applicant data accuracy also increases because incomplete applications can't be submitted.

Norvax's suite of tools allows Golden Rule's brokers to:

-Quickly set up a carrier-approved Web site that integrates Golden Rule's E-Store electronic application system;

-Generate instant health insurance quotes and compare plans side-by-side;

-Cut administration and mailing costs by decreasing the need to send out heavy brochures and applications;

-Reduce application submission time;

-Receive leads in real time;

-Create automatic follow-up e-mails; and

-Quote updated leads automatically from within follow-up e-mails.

"Our goal is to help brokers increase their sales of Golden Rule health plans. By strengthening our partnership with Norvax, we are able to offer brokers state-of-the-art online marketing tools to grow their businesses," said Scott Lingle, director of Internet sales for Golden Rule.

Insurance brokers who want to quote Golden Rule in a faster, cost-effective way should call Norvax at 866-466-7829 or visit Brokers not yet appointed with Golden Rule should call Golden Rule at 1-800-474-4467 or visit

About Golden Rule:

Golden Rule Insurance Company, an HSA pioneer and leading provider of health insurance for individuals and families for nearly 60 years, is a UnitedHealth Group company. Golden Rule currently offers health insurance in 27 states and is rated "A" (Excellent) by A.M. Best, and "A+" (Strong) by Standard & Poor's, independent rankings that indicate financial strength and stability. In addition, for eight consecutive years, Golden Rule has been ranked by Ward Group as one of the 50 Life-Health top-performing companies that have done the best job of balancing financial safety, consistency and performance over the past five years.

About Norvax:

Norvax Inc. is a leading developer of Web-based sales and customer communication tools for the insurance industry that help insurance brokers, agents and carriers connect with customers and transact business more efficiently. From tools for building Web sites to health insurance quoting engines and e-mail autoresponders that can automatically include updated health insurance quotes, Norvax's product suite lets insurance agents increase sales, cut administrative time and reduce expenses by initiating customer contact faster and automatically maintaining around-the-clock communications with prospects. Founded in 2000, Norvax is privately held and based in Chicago.


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Jeremiah Desmarais
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