Mrs. Smith's™ Dessert Packaging Make-Over Spurs Double-Take in Freezer Aisles

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Pie-maker gets a brand new look.

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With the new packaging we have created a dominant presence which encourages consumers to shop the entire Mrs. Smith's brand. We want consumers to shop for their favorite product and try other Mrs. Smith's varieties, as well.

Mrs. Smith's™, best known for its traditional dessert and bake-it-fresh pie has become the next make-over marvel. After sporting the same basic look for many years, Mrs. Smith's has completely re-designed its product packaging with a bold, blue, banner logo, appetizing photography, and easy-to-shop, color-coded category names.

"It's the double-take that we're after," explained Bob Trombino, Senior Director of Marketing and Category Leadership for Schwan's Bakery, Inc. which sells Mrs. Smith's desserts and breakfast treats. "With the new packaging we have created a dominant presence which encourages consumers to shop the entire Mrs. Smith's brand. We want consumers to shop for their favorite product and try other Mrs. Smith's varieties, as well."

Mrs. Smith's family of products now include eight, easy-to-spot categories. Categories include: Traditional Recipes, Special Recipes, Soda Shoppe Favorites, Classic Cream Favorites, Classic Cobblers, Classic Crisps, Homestyle Cakes, and Bakery Specialties.

Mrs. Smith's Traditional Recipes feature some of the brands most popular and delicious pie selections: Apple, Dutch Apple Crumb, Blueberry, Red Raspberry, Cherry, Peach, Hearty Pumpkin, Sweet Potato, Pumpkin Custard, Coconut Custard, and Mince.

Mrs. Smith's Special Recipes are bold variations on the most popular, traditional pie favorites. These include Deep Dish Apple, Apple Crumb, Blueberry Crumb, Deep Dish Peach, Deep Dish Cherry Crumb, Homemade Pumpkin, No Sugar Added Apple, and the newest offerings, Deep Dish Berry Burst and Cinnabon Apple Crumb. For the make-your-own cooks, Mrs. Smith’s offers Deep Dish Pie Shells with a buttery, home-styled taste.

Mrs. Smith's Soda Shoppe Favorites are rich, creamy dessert treats that can be thawed and served anytime. These include Boston Cream Pie, Lemon Meringue, Chocolate Cream, and Coconut Cream Pie. Mrs. Smith's Classic Cream Favorites are delicious, premium cream desserts, including French Silk Chocolate Pie and Key Lime Pie.

Mrs. Smith's Classic Cobblers are made with plump, sweet, fruit and Mrs. Smith's home-style crusts. Choices include Blackberry, Peach, Cherry Crumb, and Apple Crumb.

Classic Crisps are made with delicious fruit topped with almond granola, brown sugar and cinnamon. These include Apple Crisp, Blueberry Crisp, and the newest Blackberry Crisp. Mrs. Smith's Homestyle Carrot Cake is moist, rich in flavor, and baked with the same made-from-scratch secrets as Mrs. Smith's popular pies.

Other new additions to the Mrs. Smith's family are: Cinnabon Coffee Cake, Cinnabon Pecan Coffee Cake, Honey Buns and five-flavors of Pour A Quiche. These are all featured under the Bakery Specialties banner.

Based in Suwannee, Georgia, Mrs. Smith's desserts and breakfast treats are sold by Schwan's Bakery, Inc. The company was founded in the early 1900s when Amanda Smith began baking in her kitchen. Today the brand is an American icon, best known for its high-quality ingredients and home-baked taste. Mrs. Smith's dessert products can be found at supermarkets nationwide. For more information on Mrs. Smith's, contact http://www.mrssmiths.com.

Contact:    

Deb McGhee Speights

Veux Marketing, Inc.                                                        

(404) 975-4857

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