The Eighth Annual L.A. Office RoadShow Hollywood, Continuing To Bring Powerful Entertainment Marketing Partnerships Together

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Senior brand managers, retailers and agency executives from around the world will be introduced at The L.A. Office RoadShow to upcoming entertainment marketing opportunities available for promotional partnerships by top film, television, music and gaming executives presented in a unique RoadShow "show-and-tell" format.

Senior brand managers, retailers and agency executives from around the world will be introduced at The L.A. Office RoadShow to upcoming entertainment marketing opportunities available for promotional partnerships by top film, television, music and gaming executives presented in a unique RoadShow "show-and-tell" format. This year's event, September 26-29 taking place in the Los Angeles area, has been expanded to four days, adding gaming to the already comprehensive entertainment schedule due to the great demand of past attendees' who are made up of Fortune 500 brands, cutting edge technology companies as well as multiple advertising and promotion agencies. "Branded entertainment deals are the hot topic these days, but they have always been at RoadShow, said Lauren delaFuente, VP of G4 – videogame tv. "Every year we've locked in smart, strategic product integration deals for G4 from our presentation at RoadShow. We expect the same results this year."

Gaming Boot Camp: Monday, September 26, 2005

Key gaming executives will introduce properties and opportunities that exist in video game promotions as well as share their expertise relating to the gaming industry. Discussions will identify the gamer; opportunities to reach this desirable audience; reaching the gamer without tying into the game (exploring TV, wireless and Internet options); and how to maximize the buzz around an entertainment property. Presentations by Activision, EA, G4, GameDaily, Microsoft Casual Games, Midway, THQ, Ubisoft, Vivendi Universal, Xbox and others.

Music Day: Tuesday, September 27, 2005

Top companies in the recording industry will detail future music tie-in and licensing opportunities as well as content for music compilations, soundtracks and retail activity. Several labels will showcase performances by their highest priority artists. Presentations by: Buena Vista Music Group (Disney), McGhee Entertainment, Sony/BMG, Universal Music Group and Warner Strategic Marketing.

Television Day: Wednesday, September 28, 2005

Two tracks of targeted television opportunities are offered – Kids & Family and Teen & Adults – from key broadcast networks and cable channels. RoadShow previews new shows and promotional opportunities, and year-round programming slates. Presentations by: Fox Television, 4Kids.TV, ABC Kids Networks, FUSE, G4, HIT Entertainment, Knowledge Adventure, Mattel, The N, Nickelodeon, Turner Broadcasting, United Media and WWE.

Film and DVD Day: Thursday, September 29, 2005

The leading movie studios outline their upcoming release schedule and promotional marketing opportunities and never-before-seen footage from upcoming blockbusters and niche opportunities. The event ends with the RoadShow Wrap Party at the ultra-hip Cabana Club in Hollywood. Presentations by: Fox, DreamWorks, Miramax, New Line Cinema, Paramount, Sony, Universal and Warner Bros.

RoadShow Hollywood Sponsors include: Sony DADC, Advertising Age, Walden Media, United Online, Xbox, AOL, Fandango, Heineken, The Marketing Store, The Recording Academy, Virgin Atlantic.

To register for participants can phone: (310) 275-2088 or visit http://www.laoffice.com/roadshow Images are available to enhance your editorial at http://www.laoffice.com/photos.asp

ABOUT THE L.A. OFFICE

Founded in 1994 by entertainment marketing veteran Mitch Litvak, The L.A. Office (http://www.laoffice.com) uniquely serves the interconnected needs of the entertainment industry, brand marketers and marketing agencies alike. The L.A. Office also provides an array of consulting services to individual clients. In 1998 the company founded RoadShow, an event dedicated to bringing together brand marketers and entertainment executives in a forum dedicated to creating powerful, entertainment-based marketing programs.

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Julie Gracia