Owensboro, KY (PRWEB) September 4, 2005
Patrick Bosley will begin book signings as the family restaurant's cookbook makes it on to bookstore shelves. Since 1963, the Bosley family has been slow cooking barbecue at the Moonlite.
With the release of their hardback, full color cookbook this year, they have found the recipe for success that has stirred interest from bookstores and will put the cookbook editor and producer Patrick Bosley on the Road. His first book signing is at 2:00PM in Lexington, Kentucky, at Joseph-Beth Booksellers on September 11, 2005.
With sales holding strong at the Moonlite in Owensboro, Ky, their online store (http://www.moonlite.com) and orders from bookstores: Amazon.com, Books-A-Million (Kentucky Stores), Joseph-Beth (Lexington Kentucky), Kitchens (Evansville In), Moonlite's Cookbook is a slow cooked success whose sales are tracking 2,000 to 3,000 copies sold by the New Year.
Patrick Bosley, who self published this newest edition of the Moonlite's cookbook, had originally planned on selling 500 to 1000 copies by Christmas said, "Sales are way beyond what I had expected, I have been revising my projections since we sold 200 copies the first week. When the books arrived, I worried about storing 5,000 cookbooks for the three to four years I thought it would take to sell them. Now, with our strong sales and adding the book stores that I wasn't sure would pick up a self published cookbook, I will have to watch that I do not run out in the middle of Christmas Rush."
Moonlite Bar-B-Q Inn has sold a cookbook at their local Owensboro restaurant for the past 10 years. At first, it was a simple one-color cookbook with a plastic comb binding. It was the type of book you could print at any office store. Moonlite sold about 500 copies a year of that recipe collection to its customers who wanted to cook food at home like the Moonlite serves.
Then entered Patrick Bosley, the third generation of the Bosleys to work at the family's restaurant. Patrick started Moonlite's online store while still in college back in 1996. When he came home to work in the family's business, he continued marketing Moonlite's brand with the development of a mail order magazine. Patrick took over public relations and marketing from his father Ken Bosley. His first project would eventually launch the new cookbook. It was while designing Moonlite's gift magazine in 2000 that Patrick realized the strong desire of their customers for recipes.
"I asked a lot of people what they wanted to know about the Moonlite and recipes were always on the top of the list followed by questions about our products...Like, what is Mutton. When I added a recipe to our Christmas card; the number of thank you cards and comments I received surprised me. That January, I remember looking at our old cookbook we first produced and how much we paid to have 500 copies printed thinking, I could make a better one for the same cost per copy.I just had to figure out how to store and sell 5,000 copies." Actual production began on the cookbook in 2004 and took a year to go to print.