Come and Get Your Share of our $60 Million Advertising Budget

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Business Financial Services, Inc., (BFS) will offer the opportunity to media sources to receive their share of the $60 million budget allocated to small business owners over the next 12 months, effective September 6th, 2005. During the past 4 years, BFS has provided funding to its clients to pay for their advertising expenses. Now, this money will be funded to media sources directly. For all the owners that find themselves short of funds to advertise their retail, restaurant or service businesses, BFS will put up the money in advance of the media schedule. This keeps the advertiser’s cash flow healthy while the media is running and even after the campaign is over.

Business Financial Services, Inc., (BFS) will offer the opportunity to media sources to receive their share of the $60 million budget allocated to small business owners over the next 12 months, effective September 6th, 2005. During the past 4 years, BFS has provided funding to its clients to pay for their advertising expenses. Now, this money will be funded to media sources directly. For all the owners that find themselves short of funds to advertise their retail, restaurant or service businesses, BFS will put up the money in advance of the media schedule. This keeps the advertiser’s cash flow healthy while the media is running and even after the campaign is over.

The funding program, Advertising Advance is available to print, radio, broadcast, cable, outdoor, direct mail and phone directories. The funding process is easy and fast. Each time an account executive hears from a potential advertiser, “Geez, I would like to advertise with you but I don’t have the money right now”, all the account executive needs to do is hand the owner a simple faxable application to receive an Advertising Advance. The qualifications are few, the business must be at least one year old, they must accept credit cards as a form of payment and they must be in good standing with their landlord.

Cathy Bass, Executive Vice President of BFS, states, “I have been in the advertising industry for the past 25 years. I specialized in helping the underdog businesses, the mom-and-pops, trying to compete head-to-head with larger regional players. Presently, with the help of the Advertising Advance funding program, we can assist companies throughout the United States in marketing and growing their businesses.”

“This is a win-win situation” for all involved,” said Anni Diamond, owner of Value Pages Magazine based in Cleveland, Ohio. “The business owner pays off their advertising advance automatically when their customers make a purchase for a period of approximately 180 days instead of paying for the media upfront or in 30 days. Our magazine gets paid right away so we don’t have any collections to worry about and my sales reps; never have to fear that they will lose their commissions due to late payments.”

Business Financial Services, Inc., based in Raleigh, NC with sales and marketing offices in Coral Springs, FL, is owned and operated by former media buyers, finance professionals and entrepreneurs who understand the challenges of managing and growing small businesses. BFS provides the financing to advertisers by paying the media source directly, upfront. Once the investment in advertising is made, BFS shares in the revenue generated through a client’s credit card sales by collecting a small percentage of each transaction.

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