Press Release Blues: Why Most Press Releases Get Thrown in the Trash in Seconds

"Why don't my press releases ever get publicity for me?" It's a common complaint among small business owners who write and distribute a press release but get little or no response from newspapers, radio or TV reporters. Now, a free "press release resource center" is available to public relations professionals and non-professionals alike that makes it easier for anyone to write an effective press release.

(PRWEB) September 7, 2005 -- The first press release Vijay Kannan ever wrote resulted in five radio interviews in three countries and thousands of visitors to his "Breakthrough Love Letters" Website.

The first press release ever written by Rev. Paul Heier, Co-Pastor of
Lifespring Community Church in Tampa, attracted more than a
dozen newspaper, radio and TV stories about Lifespring's
migrant worker assistance program.

The first press release ever written by Robert Hostetler of Safe
Envelope Solutions in Mansfield Ohio generated a call from a
nearby TV station in less than two hours.

But despite "press release success stories" like these, most
entrepreneurs, business owners, and professionals who write
a press release hoping for free publicity fail miserably at
snagging the media attention they want.

"That's because most people don't understand what reporters
are looking for in a press release," says George McKenzie, a
former TV news anchor and radio talk show host who is now a
press release consultant.

"They tend to think a press release should talk about how
great their company is and what wonderful things they've
accomplished," McKenzie continues. "But people in the media
are looking for information that's interesting to their
audiences. Reporters want stories their audiences need to know or would like
to know...news that's important and relevant in their daily lives. Most press releases ignore the audience and focus on glorifying the company. It's a big mistake."

McKenzie has created a new website called "Press Release
Pro" to help anyone who wants to generate publicity for
themselves or their business through press releases.

"Press Release Pro" at http://www.write-a-press-release.net
provides articles, expert advice, links to press release
distribution services, access to free press release
templates, and even several press release critiques which
will help "press release novices" learn about press release
"do's and don'ts."

"Press Release Pro" is now online and active. A sister site, "News Release Pro" is also available at http://www.newsrelease.ws

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