Marketing: Publicist’s New Pay-For-Results Public Relations Program Makes PR Affordable

BOCA RATON, FL (PRWEB) September 6, 2005 -

cost way for my business to get media coverage – but I can’t afford fat public relations retainers. Besides, what if I pay some public relations firm thousands of dollars and then they come up with nothing?”

Fisher found a way to help. Today, Margie Fisher Public Relations (http://www.margiefisher.com ) offers the Pay For Results Publicity Program™ where clients pay only if they get media coverage.

“The retainer model is the way most public relation firms practice,” says Fisher, “but that model just doesn’t work for many small companies.”

Fisher won’t soon forget Steve Sims, her first Pay-For-Results client – owner of Bluefish Concierge, a transportation and entertainment company that caters to executives, celebrities and other well-heeled types who can afford to lease $250,000 automobiles and fly in Hollywood stars to perform at private parties. The West Palm Beach company has been featured in a string of top-tier media including Entrepreneur, The New York Times, The Orange County Register and the Palm Beach Post.

“I’ve worked with other public relations firms,” says Sims, “but none competes with Margie.”

Fisher says some clients want an even lower-cost public relations choice.” Enter the Reduced Fee Publicity Program™.

“The concept is simple,” says Fisher. “Let’s say one of my staff is speaking with a reporter from USA Today and that reporter mentions a story he’s working on, and we have a client who would be a good fit for it. Here’s where a ‘Reduced Fee Publicity Opportunity,’ kicks in,” she says. “I can offer much lower fees because we don’t have to pitch the story idea, only the source – and this saves a lot of time.”

Fisher says she and her staff speak to many editors and reporters every day. “It just stands to reason that these journalists are seeking sources for other stories they’re working on.”

Wendy Almquist, owner of Boca Raton-based Beeswax Candle Company is one of Fisher’s low-cost publicity clients.

“Margie called and said the the Wall Street Journal needed a source, and I fit the criteria. For a very small fee, my little company was featured in the nation’s most prominent business publication.”

Fisher says small business owners interested in the Reduced Fee Publicity Program – or any of her company’s other affordable public relations plans – can find information by calling (561) 417-0006 or going to http://www.margiefisher.com and clicking the button labeled: “What We Offer – Pay For Results Publicity Program”.

Fisher also publishes a free bi-weekly online newsletter that offers practical public relations tips that business owners and professionals can put to work immediately. Each issue includes several reduced fee publicity opportunities. Newsletter sign-up information is available at http://www.margiefisher.com.

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