Noise Industries Releases: Factory Tools Visual Effects Suite for Avid AVX

Noise Industries, developer of integrated effects technology for video and film production, today announced that version 1.0 of Factory Tools is now available. Factory Tools is the first software suite for creating, applying and sharing effects on the Avid AVX architecture which dynamically extends the effects supported by Avid editing systems. Factory Tools is a Macintosh only product and supports numerous features available only in Mac OS X Tiger.

Boston, MA (PRWEB) September 6, 2005 --- Factory Tools includes a comprehensive collection of real-time plug-ins designed for quality and performance, available directly in the Avid non-linear editing system. The suite includes 85 effects out of the box, with many more available for download at the Noise Industries Effect Market.

Factory Floor
The Factory Tools suite includes Factory Floor, the revolutionary effect management and authoring tool for the Avid AVX architecture. Current offerings in the integrated effects industry limit users to a fixed set of conventional plug-ins. Factory Floor sets a new standard by letting end users create brand new AVX-compatible effects in minutes, requiring no programming experience or coding.

Effect Market
The Noise Industries Effect Market is an online marketplace where effect artists and users can share and distribute free and commercial visual effects created with the Factory Tools suite. The Noise Industries Effect Market is bound to convert the integrated effects industry from a market driven by a few sellers, to a market driven by the needs and creativity of the users and artists," said Noise Industries Head of Business Development Niclas Bahn.

Factory Tools Features
-   Tight integration with Mac OS X Tiger technologies such as Core Image, Quartz Composer and Spotlight.
-   Modern rendering pipeline based on OpenGL for superior performance and real-time support in all plug-ins.
-   Powerful compositing functionality in every effect: multiple blend modes, Apply to Title or Matte, geometry adjustments and support for high-resolution external graphic files, honoring embedded alpha channels.
-   Create new effects based on Core Image units or Quartz Compositions, using Factory Floor.
-   Share, download and buy new effect libraries at the Effect Market

Pricing and Availability
Factory Tools Basic is bundled with all retail versions of Avid Media Composer Adrenaline, and Avid Xpress Pro systems. It is available directly through Noise Industries for $499 for the Basic version and $729 for the Professional version, with unlimited extensibility via additional effect libraries.

About Noise Industries, LLC
Founded in 2004 in Boston MA, with the mission of bringing innovative graphics software to the editing and special effects community.

Press Contact
Niclas Bahn

Avid, AVX, Adrenaline, Avid Xpress, Meriden and Media Composer are registered trademarks of Avid Technology, Inc. Apple, Mac OS and Macintosh are registered trademarks of Apple Computer, Inc.

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