Trends in Trade Show Displays

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Metal and Fabric are the latest trends in trade show displays. Find out if this new technology is for you.

Have Popup’s seen their finest day? According to Patrick Carrig of Chicago-based Orbus, Inc. the answer is “maybe”. The latest trend is metal and fabric. Orbus’ Extreme Truss trade show display is being sold in major markets like Orlando, New York, Columbus, Cleveland, LA, and other cities who have veteran trade show managers. The light steel structure and Lycra fabric graphics makes for an eye catching, light weight display that is easy to assemble. Many of these displays will be seen at the upcoming OracleWorld 2005 show in San Francisco. Also, many attending the Home Builder's Show in Orlando will use these displays because of their structural look and feel.

Exponents of San Diego was one of the first companies to set this new trend. Their cast aluminum frames and high-tech counters and podiums stretched with Lycra graphics give this angular and edgy looking display a second look.

There are others in this market as well that can create permanent or portable metal and fabric shapes. Nichols and TransformIt are probably the most creative when it comes to aluminum and Lycra printed shapes. From butterflies to birds these companies have created their own world of metal and fabric. They also do more traditional shapes used for trade shows.

A few questions to ask:

1.    Does the frame have a warranty?

2.    What fabric is being used for graphics?

3.    What is the shipping size and weight of the display?

4.    Does the fabric have a liner or is it translucent?

5.    What is the set up time for this display?

I believe fabric and metal are here to stay. At your next trade show check to see how many of these displays you can pick out. Is this trend for you and your company? That depends on your message, your budget, and the audience you are trying to attract. For more information go to


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Peter Winters
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