China Turns to Third Channel Communications for Mobile Marketing Know-How

The first channel was TV, the second channel was the Internet, and the Third Channel is the cell phone.

Hollywood, CA (PRWEB) September 6, 2005 -- Third Channel Communications, a category-first mobile marketing and content distribution company, shared its mobile marketing expertise with the Chinese business and consumer audience in a recent interview with the Jade Channel, a large international Cantonese-language 24-hour satellite TV network with extended reach to Chinese communities around the world. From their offices in the Fox Plaza building in the heart of Hollywood deal making, Third Channel provided valuable insight into the mobile (third) channel.

Every major marketer in the world is eyeing the 2008 Olympics in Beijing as an unprecedented opportunity," says Terry Balagia, Managing Partner of Third Channel. With Third Channels award-winning capabilities in international branding and advertising, our Chinese partners will have the know-how to bring branding to the worlds largest market via the cell phone."

China continues its robust emergence as a manufacturing and supplier powerhouse", adds Beverly Macy, Managing Partner. Were working with our Chinese partners to compliment that strength by providing proven marketing techniques and expertise to the mobile space in China." According to the August 22, 2005 Business Week article, A New World Economy", China has the world's biggest base of cell-phone subscribers at 350 million -- and that is expected to grow to near 600 million by 2009.

Third Channel will be announcing new partnerships with Chinese telecommunications companies as it adds to its international content distribution agreements. Interested brands, marketers and potential partners are encouraged to contact Third Channel directly.

About Third Channel Communications
Hollywood-based Third Channel Communications is a category-first mobile marketing advertising agency and content distribution company that brings traditional advertising disciplines to the fast growing mobile marketing space. The company is a premiere provider of mobile marketing and Hollywood content that extends the brand message and entertainment experience beyond traditional channels directly into the hands of consumers.

A four-time CLIO winner, Terry Balagia started his career in New York at agencies including McCann Erickson, Campbell-Mithune-Esty and Grey Advertising. Prior to co-founding Third Channel Communications Terry was named senior VP of creative marketing for Fox Broadcasting Company in 2003. Mr. Balagia moved to Fox from D'Arcy, Masius, Benton & Bowles, where he was senior VP and executive creative director. While at D'Arcy, Balagia's tenure included campaigns for Activision, Sonicare, Chandron Winery and Blue Cross. His resume includes a stint at Saatchi & Saatchi Advertising, serving as creative director on the firm's Toyota of North America account. He also was executive creative director of Saatchi/Canada, handling the companys nationwide offices.

Beverly W. Macy is a seasoned executive in both rapidly growing and mature companies. Prior to co-founding Third Channel Communications she co-founded and managed Y&M Partners, a highly successful consulting company in Beverly Hills, CA. Previously, she successfully positioned SoftAware, an emerging Internet technology company, for merger with Cable & Wireless, a leading global telecommunications company, and also facilitated the acquisition of an entertainment company. Macy spent 14 years at Xerox Corporation and began her career at Wang Laboratories in software development. She teaches Competitive Marketing and Strategy at UCLA.

# # #