Sales Lead Hell: MarketingSherpa Releases 10 New Cartoons From the Sales and Marketing Battleground

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MarketingSherpa has just launched 'Sales Lead Hell: 10 Cartoons From the Trenches'. Both marketing and sales professionals are invited to receive complimentary copies of this new series at

MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the launch of its newest service: 'Sales Lead Hell: 10 Cartoons from the Trenches' available for free at:

"We hear a lot of marketers complain that the sales department doesn't follow up on leads, or won't report back on results," explains MarketingSherpa Publisher Anne Holland. "At the same time, the VP sales in many companies tell us they are fed up with marketing handing over lousy leads that they say aren't worth following up with. So we decided to create these cartoons to help both sides of the sales and marketing battle learn to understand each other's frustrations -- and maybe laugh together instead of fighting one another."

The cartoons are available on a complimentary basis to all professionals who sign up to receive them at Sign-ups get one cartoon per day for the next 10 days. No further email will be sent to sign-ups. "We have a very strict privacy policy," explains Holland.

Cartoon titles include:

  • Sales Brain vs Marketing Brain (a Diagram)
  • Crossing the Chasm
  • The Lead Nurturing Process

About MarketingSherpa

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. The firm also organizes an annual Business-to-Business Sales Lead Generation Summit held on both coasts every fall. Summit information is available at


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Anne Holland
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