Warren RI (PRWEB) September 7, 2005
MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the launch of its newest service: 'Sales Lead Hell: 10 Cartoons from the Trenches' available for free at: http://CartoonsPR.MarketingSherpa.com
"We hear a lot of marketers complain that the sales department doesn't follow up on leads, or won't report back on results," explains MarketingSherpa Publisher Anne Holland. "At the same time, the VP sales in many companies tell us they are fed up with marketing handing over lousy leads that they say aren't worth following up with. So we decided to create these cartoons to help both sides of the sales and marketing battle learn to understand each other's frustrations -- and maybe laugh together instead of fighting one another."
Cartoon titles include:
- Sales Brain vs Marketing Brain (a Diagram)
- Crossing the Chasm
- The Lead Nurturing Process
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. The firm also organizes an annual Business-to-Business Sales Lead Generation Summit held on both coasts every fall. Summit information is available at http://www.leadgensummit.com