The Effect of Sept. 11 on Christmas Cards

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Sept. 11, 2001, was a day the whole world will always remember. It changed how many people do things, even how they select holiday greeting cards.

Not only has the tragedy of Sept. 11, 2001, changed how our nation functions, but it has even trickled down to influence such things as a person's selection of a Christmas greeting card.

Debby Sibert, the president of http://www.DesignCrafters.com who has been selling Christmas cards online since 1996 says, “Before September 11th, our company, as well as other companies, did not offer patriotic holiday cards. You didn't see them being offered anywhere. Patriotism seemed to be a sentiment reserved for holidays like Memorial Day or Independence Day. All this changed in the aftermath of Sept. 11, and we began to receive calls from customers asking if we sold patriotic Christmas cards. We immediately went to print with what we thought was a great patriotic card with the flag, the Capital dome, the Washington Monument, and the Lincoln Memorial with the caption, 'Peace on Earth.' We also had another version with the caption 'God Bless America'. Soon after that, we noticed that all of our other suppliers started offering a variety of patriotic Christmas cards. Suddenly it was fashionable to be patriotic.”

Richard Evans, the owner and President of Birchcraft Studios said, “The sale of Patriotic Holiday Cards continues to be strong as we head into the 2005 season. The Greeting Card Industry responded to the tremendous demand for Patriotic Cards in the weeks after the 9-11 tragedy. Additionally, many heartfelt remembrance and Patriotic verses were created not only for these cards but also for many of our traditional 'Peace' card subjects, such as 'Doves', 'Children of the World', Flags of the World” etc. Again in 2005, we project that sales of Patriotic Holiday cards will be strong. To meet this demand, we are featuring 18 Patriotic designs on the Birchcraft Holiday Card Website, including one design for Thanksgiving. This continues to be one our larger categories of cards within the Website. Further, the sale of these cards is boosted by our Patriotic and Remembrance verses.”

The tragedy of 9/11 caused great pain, but it also birthed a new sense of unity to a nation filled with people of different origins and beliefs. People began to see that, like Christmas cheer, patriotism should be celebrated the whole year through. Many in this business thought that the trend would end after one or two years, but September 2005 will mark the four year anniversary of the tragedy - and Patriotic cards continue to be in popular demand. Now there is quite an assortment, in fact the styles have become more and more creative. They are significant enough to justify their own category on most websites.

Choosing a patriotic card does not mean that Christmas, as its own special holiday, is lessened. Card designers have created clever ways to show both one's love of Christmas and one's patriotism. Cards featuring ornaments decorated with the stars and stripes, a snowman proudly holding a flag, or a wintry wonderland overshadowed by a waving flag high on a pole, are all ways that this is accomplished. Many of these cards still feature traditional verses which speak of love, peace, and gratitude - but some have added language which lends more to a patriotic nature. Some examples of these verses are seen below:

“At this holiday season we remember and honor those who are no longer with us and cherish those who are. We wish you a world of peace.”

“May Peace fill the hearts of people everywhere and join all nations of the world in brotherhood”

“May the Spirit of the Holidays remind you of the strength and perseverance of our nation and its people”

These verses are only a highlight of the changes which have been seen in the Christmas card selections available since after 9-11. As our nation enters yet another Christmas season we are thankful for the blessings we have received, the great liberties we share, and most especially, for the lives that have been sacrificed so that we may celebrate the holidays in peace and love. For examples of some great patriotic holiday card ideas, visit http://www.DesignCrafters.com.

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