"Ask Your Granny Day" — The Secret to a Profitable Web Site

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By asking grandmothers to test their Web site, employees of Mobal, the international phone company, made changes that doubled sales Â? something industry consultants and focus groups had failed to do. It is now Mobal's company policy to have an "Ask Your Granny Day" after any major Web site development.

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Our grannies were technically inexperienced and brutally honest. And if they had a problem with the Web site, so would real customers. It is a simple trick that any company could use to maximize its profits.

By asking grandmothers to test their Web site, employees of Mobal, the international phone company, made changes that doubled sales — something industry consultants and focus groups had failed to do.

It is now Mobal's company policy to have an "Ask Your Granny Day" after any major Web site development.

"Our grannies were technically inexperienced and brutally honest. And if they had a problem with the Web site, so would real customers. It is a simple trick that any company could use to maximize its profits." Dr Karl Blanks, Business Development Director.

The idea to ask the grandmothers came from a chance occasion...

To read the full report of how the grannies' ideas helped boost profits, please visit http://www.mobal.com/askyourgranny

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Michael Furniss
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