Tele-Response Center, Inc. Wins Multiple Sclerosis Association of America Fundraising Account

Based on successful lapsed donor reactivation segmentation and telefundraising test, MSAA awards TRC contract for ongoing donor development and fundraising services.

Philadelphia, PA (PRWEB) September 9, 2005 -- Tele-Response Center, Inc. (TRC) recently announced it has entered into a new agreement with the Multiple Sclerosis Association of America (MSAA) to participate in MSAAs ongoing donor development program. MSAA is a national nonprofit charitable organization dedicated to easing the day-to-day challenges faced by thousands of individuals with MS, their, families, and their care partners. TRC is one of the premier providers of fundraising and membership development services in the nonprofit arena, providing donor/member database analytics, direct mail and telefundraising campaign design, management and execution.
MSAA has in excess of two million donors who have contributed funds to MSAA as a result of various direct mail, telephone, and personal development activities. According to Neal Zoren, MSAAs Director of Direct Marketing, Individual gifts account for over 85% of the funds that MSAA needs each year to maintain its programs and services, and most of those donors respond to MSAAs direct mail or telefundraising efforts. We will be retaining TRC to assist us in analyzing our donor files and developing and implementing new direct ask appeals across all of our donor segments."

TRC specializes in nonprofit fundraising direct response services, including donor-base analytics, telefundraising, and direct mail design and execution services. TRC also performs business to business and business to consumer integrated telemarketing and direct mail communications and sales programs.

Inquiries should be directed to:

Jeffrey Plaut
Tele-Response Center, Inc.
Vice President of Sales and Marketing
215-333-5900 x307
www.teleresponse.com

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