New Wave of Black Reader: Paradigms are Shifting -- Black Lifestyle Magazine is Supported by Reader Dollars not Advertising Revenue - New trend? Should Advertisers Worry?

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Her recent article, Â?The Real Hustle and Flow: Blacks Economics--Are We Being Pimped?Â? swept the Internet faster than a viral attack on Microsoft XP users. Her quest to become the first black reader-supported lifestyle magazine has some shaking their heads and other nodding amen.

She continues to ruffle many feathers and challenge mainstream and even black mainstream media.

Far from a conformist, Serene Bridgett Hollingsworth, Publisher of Bahiyah Woman Magazine (BWM) is sure she can shift the paradigm of black readers by creating the first black lifestyle magazine driven by readership dollars and not advertising revenue.

“I believe Bahiyah Woman Magazine will become a reader supported publication. The first of its kind,” enlightens Hollingsworth.

Many industry insiders believe she's insane citing that it is only a matter of time before the publication flops. They believe BWM is destined for failure. Nevertheless, it's been four years and counting and BWM is only getting better. What's her secret, considering we've seen the likes of Honey, Heart & Soul, Savoy, and Essence folded or bought out?

“It isn't that I don't believe in advertising,” says Hollingsworth. “I just believe in my mission more. I've sacrificed a lot to share and create the pages of BWM. I want to promote more positive images of blacks in the media. I want to tell a story about a beautiful people who have a strong and beautiful faith, solid families, and enjoy reading and the arts. I want to share information, present artists, new and old, to our people, and give a voice to the deemed small man and woman. I desire to inspire others to dream and dream big.”

She believes it would be next to impossible to share this story promoting alcohol and cigarette ads, which are so prominent in black magazines today.

“That would be counter-productive and contrary to my mission,” confirms Hollingsworth.

Bahiyah Woman Magazine believes in responsible advertising. “It's the only advertising I want on my pages.” Her push to promote more positive images of blacks in media is reaching epidemic proportions. It's definitely viral and readers are hearing and agreeing with her message across the globe. Hollingsworth's current reach into the Diaspora is changing the way many black publishers think today--including the dynamics of the BWM readership.

Bahiyah Woman Magazine is now read and affirmed in Canada, Europe, Africa, Australia, and the Caribbean. Each month BWM celebrates a country in the Diaspora, including its people. This month BWM unveils the West African paradise Cameroon as shared through the eyes of a Canadian-African. BWM offers a beautiful look at the world wrapped in black.

“It's amazing. I've been following this publication since its inception, and Bahiyah Woman Magazine continues to amaze me,” says one reader. “I love the publication. It's a great place to escape when the world is cruel and overwhelming. The vibe is so positive. It's inspirational,” comments another.

Critics of Hollingsworth's approach may have to hold on for a long ride. It appears this passionate publisher is in for the long haul. She's been able to reinvent herself as a publisher. “She does what few publishers can or want to do,” says an industry insider, “she evolves and she does it wonderfully. If it's not working she finds something else and then something else until it works.” This is the gift of a true publisher—fearless. Few have it, but many aspire to it.

Bahiyah Woman Magazine is the premier lifestyle magazine for today's spiritually conscious professional black man and woman. To read Bridgett's recent article visit

Bridgett Hollingsworth is currently available for interviews.





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