The Content Factor Publishes White Paper on Corporate Blogging

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Veteran blogger Jeneane Sessum demonstrates the benefits of business blogging in "To Blog or Not to Blog."

Businesses want to know: 'Do we have to engage the blogosphere? How should we participate? Should we let our employees blog? How do we retain control in such a dynamic medium?' Jeneane Sessum answers these questions and gives readers the benefit of her years of experience as a noted blogger and Internet enthusiast.

The Content Factor, a group of communications professionals that create original content on behalf of their clients, announces the release of a new white paper, "To Blog or Not to Blog," that discusses the risks and opportunities involved in corporate blogging. Written by Content Factor Partner and veteran blogger Jeneane Sessum, the white paper presents various ways organizations can participate in business blogging – from blog monitoring to full-fledged blogging – and offers best practices for businesses entering the "blogosphere."

"'To Blog or Not to Blog' provides well-written and well-sourced guidance for companies that haven't yet come to grips with blogging — but need to," said blogger Doc Searls, Co-Author of the Cluetrain Manifesto, who blogs at http://doc.weblogs.com.

Because many companies have entered the world of blogging with a thud, or have been pulled reluctantly into the blogosphere by controversy generated among bloggers, business leaders have an increased need for information about the medium, as well as strategies for successfully monitoring blogs and communicating effectively with bloggers.

"'To Blog or Not to Blog' answers some of the most common questions corporations have about blogging," said Paul McKeon, President of The Content Factor. "Businesses want to know: 'Do we have to engage the blogosphere? How should we participate? Should we let our employees blog? How do we retain control in such a dynamic medium?' Jeneane Sessum answers these questions and gives readers the benefit of her years of experience as a noted blogger and Internet enthusiast."

About The Content Factor

The Content Factor is a highly focused team of senior communications professionals that creates messaging platforms and original content on behalf of client organizations. With special domain expertise in technology, financial services, and health care, the company brings a strategic, sensible approach to copywriting and content development. It regularly develops the content for and writes white papers, Web sites, executive briefings, brochures, articles, books, and much more. The Content Factor also has a core competency in online journalism and blogging, and is helping its clients evaluate opportunities in this emerging space.

To receive a copy of the corporate blogging white paper "To Blog or Not to Blog" visit http://www.contentfactor.com/landing/200508/. For more information on The Content Factor, call 770-512-8217, or visit http://www.contentfactor.com.

Contact:     

Paul McKeon

770-512-8217

pmckeon@contentfactor.com

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