Crystal Trophies Supplier, Crystal D, Helps Twin Cities Financial Services Company Sell a Record Number of Services through Incentive Program

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Through implementation of an incentive program including crystal trophies from Crystal D, a Twin Cities Financial Services company reported record sales and a 10% increase in new accounts.

http://www.crystal-d.com - Crystal D, a leading supplier of crystal trophies, awards and recognition products to the promotional product industry, has helped a local Financial Services company sell a record number of services and increase the number of new accounts by 10 percent. Success of the program is directly attributed to the implementation of an incentive program with Crystal D's crystal trophies.

According to a research study, “Incentives, Motivation and Workplace Performance: Research & Best Practices,” conducted by researchers for the International Society of Performance Improvement, and funded with a grant by the SITE Foundation, if selected, implemented, and monitored correctly, incentive programs can increase performance by an average of 22 percent. That's exactly the type of return on investment a Twin Cities bank was looking for through a test program with Crystal D.

Chuck Dahlgren, president of Crystal D, explains the objective of the Financial Services Company, “A local bank wanted to increase the number of bank services clients used in conjunction with their checking account by 20 percent. The organization developed a sales incentive program targeted at tellers. Management decided to run a pilot crystal trophy incentive program for 3 months to test the effectiveness of an incentive program.”

To achieve the anticipated goals, a 3-month program was initiated, and the Superstar crystal paperweight (item #2013) was given to each employee. The paperweight sat in front of each teller and acted as a constant reminder to sell extra services. Sales increases made by each teller were monitored electronically to determine the top performers. At the end of 90 days, the branch employee with largest increase in sales received the small Royal Star Award (item #3795). The top-selling teller of all 22 branches received the large Royal Star Award (item #3797).

As a result of the 90-day crystal trophy incentive program the tellers sold a record number of services, exceeding targeted goals. In addition, the number of new accounts rose by 10 percent. Management deemed the pilot crystal trophies program a success, and it is now a regular part of internal operations.

About Crystal D:

Crystal D has been a leading supplier of crystal trophies, awards and recognition products to the promotional product industry for over 15 years. Available awards include crystal trophies, lobby pieces, awards, desktop items, and business gifts. Crystal D maximizes technology to communicate with its distributor sales people via website e-commerce and online order tracking system. For more information visit us at http://www.crystal-d.com.

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Audra Dahlgren
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