Data-Driven Direct Marketing Is Based on Research-Driven Prospecting Tools

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Crossbow Group upgrades database marketing capabilities through alliance with Kintera.

The emergence of new and sophisticated data sources has created opportunities for more customized, relevant dialogue with prospects and customers. To capitalize on these direct marketing opportunities Crossbow Group has established an alliance with Kintera, Inc., the leading provider of database marketing software, as a service to the nonprofit industry. Crossbow will be working specifically with the company’s major gifts division to uncover hidden wealth in clients’ customer and prospect databases.

Kintera offers the Prospect Relationship Management (PRM) suite of web-based products to help nonprofit organizations act quickly to find the best prospects, manage relationships with them, and dramatically increase major, planned and annual giving.

"We look forward to working with Crossbow as they provide strategic marketing services to leading nonprofit organizations," said David Lawson, senior vice president of Kintera PRM.

Crossbow will use these data driven direct marketing tools to develop, execute and measure the effectiveness of highly customized communication streams to both nonprofit and for profit universes.

"These new database marketing tools and capabilities will allow us to more rapidly and measurably impact our client’s efforts to build profitable relationships with the audiences they target," said Jay Bower. "We’re pleased to be working with David and his team at Kintera."

About Crossbow Group

Crossbow Group is a full-service marketing and communications agency with expertise in developing high impact direct marketing programs that drive measurable results – across the entire spectrum of communications media

Crossbow Group excels at developing creative direct marketing solutions that overcome the challenges associated with acquiring, retaining and managing customers. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm’s client list includes Staples, BusinessWeek, Weekly Reader, Intuit, Pitney Bowes, Christopher Reeve Paralysis Foundation, Outward Bound and other well-known brands.

For more information about the company, go to or call Jay Bower at 203-222-2244.

About Kintera

Kintera®, Inc. (NASDAQ: KNTA) provides an online solution to help nonprofit organizations deliver The Giving Experience™ to donors – including giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation. More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera's "software as a service" innovations, including the Friends Asking Friends® fundraising program and Kintera Sphere™, an enterprise-grade software platform that provides a secure, scalable and reliable system for customer relationship management (CRM), a web content management system (CMS), eMarketing and directed giving applications. Additionally, Kintera FundWare® provides award-winning financial management software developed for nonprofit organizations and governments.

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Jay Bower
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