Hispanic Woman Develops New Service: First Virtual Hispanic Marketing Department

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Hispanic Marketing Strategist, Elizabeth Avelar, has developed the first virtual Hispanic marketing department to give small & medium-sized businesses the marketing wisdom to succeed in the Hispanic marketplace.

According to research company, Research and Markets, the total "Advertising expenditures for the U.S. Hispanic market is expected to grow to more than $3.6 billion by 2007". In response to this ad spending trend, Elizabeth Avelar developed and launched e-Avelar Hispanic Marketing, a paid subscription website (http://www.eavelar.com) referred to as a virtual Hispanic marketing department.

Currently businesses are being overwhelmed with statistical data reflecting Hispanic population growth and spending power which has generating a large interest in selling directly to Hispanic consumers. However, in the frenzied pace to react to new opportunities, businesses are paralyzed due to the limited "How To" type of Hispanic marketing information. The information businesses now desire is how to convert the research information into practical marketing ideas to create persuasive Hispanic ad campaigns.

Hispanic marketing strategist, Elizabeth Avelar, developed the virtual marketing department because, "The Hispanic advertising industry is evolving so fast businesses must get their marketing wisdom in real-time or as close to real-time as possible and the traditional ways of getting marketing know-how are too costly and too slow."

To do this, the virtual Hispanic marketing department offers "Knowledge On-Demand" video training 24/7, Hispanic Market Intelligence Reports, "Live" web seminars and other practical sales & marketing tools in one central location accessible to members anytime from anywhere.

Other Member benefits:

"Live" Hispanic marketing web seminars - Members get to interact "live" face-to-face with guest Hispanic marketing experts using video camera given to members upon joining.

e-Avelar University – Members get an [On-Demand] Video Library that gives them access to online training videos they can view from their home or office computer 24/7.

Hispanic Intelligence Marketing Reports also known as Precis reports. Featuring an "e-Avelar Opinion & Analysis" module and a "How To Monetize It" module that gives members insight and offers ideas on applying key concepts to their specific business situation.

7-Day Hispanic Marketing Boot-Camp Video Course – Members quickly get up-to-speed on the most important factors & considerations when marketing to Hispanics.

Ideation Exchange - Discussion forum to exchange ideas and critique Hispanic advertisements. Members can also get their own ads reviewed.

About e-Avelar Hispanic Marketing

e-Avelar Hispanic Marketing is a private, members-only, virtual marketing department offering small and medium-sized businesses a unique competitive advantage. By combining web-technology, top-tier Hispanic marketing experts, and insightful information backed by proven sales experiences, we give businesses credible, timely, and accurate information to make wise decisions faster. As a result businesses increase sales and gain market share.

About Elizabeth Avelar

Elizabeth Avelar, sole proprietor of e-Avelar Hispanic Marketing, was born in Mesa, Arizona and raised in Los Angeles, California and San Antonio, Texas where she currently resides. Her parents were born in Guadalajara, Mexico and immigrated to the USA 25 years ago.

While studying to be a medical doctor she began working with friends on producing an entertainment TV show targeting Hispanic teens on ABC affiliate KSAT 12. As associate producer she was responsible for recruiting talent, producing a fashion segment, and marketing through college campuses.

While studying science at the UTSA she worked in various Hispanic ad agencies as well as promotional companies focusing on experiential marketing as their primary marketing strategy.

Through these experiences she realized the sales and marketing industry was equally as exciting. After attending college at the UTSA, Universidad de Guadalajara, Mexico and Universitat de Barcelona, Spain, she graduating with an honors degree in biology and began her career as an entrepreneur launching an all Spanish-language paper.

At the Spanish-language paper she was distinguished and recognized by Univision Communications Inc., as "Lo Mejor de Lo Nuestro" (The Best of Ours) a program showcasing business leaders making a positive difference within the Hispanic community.    

Afterwards, Elizabeth used her advertising and marketing skills developed from past experiences to help launch a new Spanish-language TV station called Telefutura KNIC Ch. 17 owned by Univision Communications, Inc.

After six months she was promoted to Univision TV station KWEX Ch. 41 historically recognized as the first Spanish-language TV station in the USA. During this time she conducted web seminars and authored a booklet called, 101 Questions Answered About Hispanic Marketing to educate prospective sales clients.

This eventually led to an e-book and the content subsequently formed the building blocks of her new business, e-Avelar Hispanic Marketing, a virtual Hispanic marketing department focusing on helping small and medium-sized business navigate the rough waters of Hispanic marketing.


e-Avelar Hispanic Marketing

7800 IH-10 W Ste 100

San Antonio, TX



e-Avelar Hispanic Marketing

P.O. Box 100643

San Antonio, Texas USA


For additional information contact:

Nick Garces, PR

1.877.837.0747 (Office)

1.801.922.7883 (Fax)

210.454.2533 (Mobile)

Hispanic Ad Spending Statistics Provided By:

Research And Markets http://www.researchandmarkets.com

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Nick Garces, PR
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