Do It All Online at Discount Tire Co. - Purchase And Set an Installation Appointment

Company is First to Implement Innovative Business Tactic.

Scottsdale, AZ (PRWEB) September 10, 2005 -- Discount Tire Co. (aka, Americas Tire Co.), Americas largest tire and wheel retailer, announced today that it now offers customers the ability to research, purchase and book appointments online at any one of its 600 stores across 18 states - a unique groundbreaking first in the automotive tire and wheel industry.

"Coupling the convenience of shopping online 24/7 with the opportunity to set an appointment is a leading service we are pleased to offer our customers," says CEO of Discount Tire Co., Thomas Englert. "Customers can now do it all online at discounttire.com."

The innovative approach will enable customers to purchase tires and wheels online and set an appointment. Appointments can be set for as many as 10 days in advance on in-stock product. An order for out-of-stock merchandise will be followed up by a call from a Discount Tire representitive to set an appointment. To help the customer make the proper tire purchase, the web site searches for the tire choices available for the make and model of their vehicle. The online purchase system also provides a selection of "good, better, and best" tires.

Orders are then placed instantaneously at the selected store and, if an appointment is made online, the appointment time secured.

"The way technology is going, we thought this would be a great time to introduce our leading edge program to the public," says Englert.

Discount Tire Co. is dedicated to customer service and is following their legacy of costumer loyalty, to which the company was built upon nearly four decades ago.

Taking that service the extra mile, a Discount Tire Co. representative will call customers and reschedule missed appointments.

Discount Tire Co., founded in Ann Arbor, Michigan in 1960, has become the largest tire and wheel company in America with 600 stores in 18 states. Discount Tire Co. has been voted Arizonas Most Admired Company, ranked the top four of the Arizona 100 of privately owned companies in Forbes 500, and ranked in Arizona Republics Republic 100.

They have built their reputation and legacy on customer service and satisfaction. The company carries all major brand tires and wheels as well as private Discount Tire Co. brands.

For more information, please visit www.discounttire.com or call Mike Bolland at 480-606-5999

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