The L.A. Office RoadShow Europe Is Reinventing the Way European Entertainment Marketing Partnerships Come Together

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RoadShow Europe is the movie industry’s only European marketing and promotional event. Senior brand managers, retailers and agency executives focused on the European marketplace will be introduced to upcoming film and home entertainment marketing opportunities by the eight major film studios. This year’s event also introduces the Key Insights Forum, a full day of presentations from top entertainment and brand marketing executives to discuss topics relevant to marketers today.

RoadShow Europe is the movie industry’s only European marketing and promotional event. Senior brand managers, retailers and agency executives focused on the European marketplace will be introduced to upcoming film and home entertainment marketing opportunities by the eight major film studios. This year’s event also introduces the Key Insights Forum, a full day of presentations from top entertainment and brand marketing executives to discuss topics relevant to marketers today.

"Based on requests from last year’s attendees for more film marketing education and networking, the Key Insights Forum was an integral element to add to this year’s schedule," said Mitch Litvak, President of The L.A. Office. "Attendees will be able to learn about past programmes and techniques which will allow them to fully maximize their future partnership opportunities." The event will take place here in London at the Empire Cinema, Leicester Square on October 24-25 2005.

Returning for its second year, top entertainment marketing executives will present their upcoming releases in a unique RoadShow "show-and-tell" format to an audience representing hundreds of companies, large and small. Last year’s attendees included major European brands, cutting edge technology companies as well as multiple advertising and promotion agency executives.

"RoadShow Europe was successful for us in terms of the number of quality contacts in the film industry we were able to make," said Bryony Clow of Vodafone. "Bottom line is we think it was money well spent to gain the contacts."

Monday, 24 October 2005

Key Insights Forum

The final schedule has been announced, and can be found at http://www.laoffice.com/roadshow. Presentations by senior entertainment and brand marketing executives will help attendees gain insight into the ever-changing world of entertainment marketing. Topics will include: Ways to increase ROI and enhance brand marketing efforts through entertainment; creating a buzz through an entertainment property; and an opportunity to ask the hottest questions to senior studio marketers; as well as case studies exploring hugely successful international programmes through Batman Begins and The Incredibles. Special keynotes will also discuss marketing to children, and the top 10 things to creating a promotional success story.

Tuesday, 25 October 2005

Film Marketing Presenters Day

20th Century Fox, Buena Vista International (Disney), DreamWorks, Miramax, Paramount, Sony, Universal and Warner Bros. will introduce their upcoming release schedule and promotional needs for the next 24 months utilizing multi-media presentations and never-before-seen footage. The event ends with the RoadShow Wrap Party.

RoadShow Sponsors include: Sony DADC, Xbox, Disney Channel, Marketing Store, Sony Pictures, UIP, Warner Bros. and Virgin Atlantic.

To register, participants can phone: +44 (0)207 745-2195 or visit http://www.laoffice.com/roadshow
Images are available to enhance your editorial at http://www.laoffice.com/photos.asp

ABOUT THE L.A. OFFICE

Founded in 1994 by entertainment marketing veteran Mitch Litvak, The L.A. Office (http://www.laoffice.com) uniquely serves the interconnected needs of the entertainment industry, brand marketers and marketing agencies alike. The L.A. Office also provides an array of consulting services to individual clients. In 1998 the company founded RoadShow, an event dedicated to bringing together brand marketers and entertainment executives in a forum dedicated to creating powerful, entertainment-based marketing programmes.

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Julie Gracia
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