'The Lazy Environmentalist' Tracks the New, Consumer Driven Environmentalism

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The environmental movement is undergoing an identity crisis. While leaders and institutions wrestle with ways to remain relevant in a contemporary context, a new consumption driven environmental movement is steadily resonating with consumers. This Monday, September 12th, Â?The Lazy EnvironmentalistÂ? will document this new environmentalism as it moves into the mainstream.

The environmental movement is undergoing an identity crisis. While leaders and institutions wrestle with ways to remain relevant in a contemporary context, a new consumption driven environmental movement is steadily resonating with consumers. This Monday, September 12th, “The Lazy Environmentalist” will document this new environmentalism as it moves into the mainstream.

Building upon the success of its premiere season, “Lazy Environmentalist” host Josh Dorfman will welcome guests Jennifer Boulden, Co-Founder of Ideal Bite, Graham Hill, Founder of Treehugger, and Mark Spellun, Publisher and Editor-in-Chief of Plenty Magazine, to discuss this emerging trend and the role the media plays in its dissemination.

Through Ideal Bite, http://www.idealbite.com, and her experience as a leading environmental business strategist, Boulden has created a method for consumers to receive irreverent yet relevant eco-tips directly to their email inbox each morning.

As the definitive modern, green Internet publication, Treehugger, http://www.treehugger.com, has given founder Graham Hill and his global network of writers the ultimate forum to keep consumers current on cutting-edge green trends.

A former senior editor for The Economist Group, Mark Spellun has channeled his seasoned journalistic background into Plenty, http://www.plentymag.com, a magazine for hip, savvy, environmentally conscious consumers.

“Making environmentalism relevant and attractive to people is the focal point for a new generation of environmental leaders,” says Dorfman. “Our

guests this week are on the front line of this environmental shift.”

“The Lazy Environmentalist” can be heard live on the VoiceAmerica™ Health & Wellness Channel by logging onto http://www.health.voiceamerica.com/ every Monday at 1PM Pacific (4PM Eastern), with re-broadcast at 1AM Pacific (4am Eastern). Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-369-3742. Past episodes are available for On Demand listening at http://www.lazyenvironmentalist.com.

Each week the hour long talk radio show covers a different aspect of contemporary green living including eco-fashion, green design and architecture, adventure eco-travel and sustainable transportation. Dorfman's guests are the visionary designers, entrepreneurs and leaders who are driving sustainable living into the mainstream.

Merging contemporary design with environmental responsibility is a focal point for Dorfman who is the founder and CEO of Vivavi, http://www.vivavi.com, a provider of contemporary, eco-friendly furniture and home accents. As consumers search for ways to align these interests, Dorfman is at the forefront of a profound shift towards a modern green lifestyle.

About The Lazy Environmentalist:

“The Lazy Environmentalist” (http://www.lazyenvironmentalist.com) is a one-hour, weekly talk radio show that showcases easy, hip environmentalism. It introduces consumers to cutting-edge products and services and offers in-depth interviews with the visionary designers, entrepreneurs and leaders who are driving modern green living into the mainstream.

About SurfNet Media Group, Inc.:

SurfNet Media Group (http://www.surfnetmedia.com/), founded in 1999, is an on-demand media company-- the leading producer and distributor of online, talk radio content, streaming over 100 programs weekly to targeted audiences on its flagship VoiceAmerica™ Channel (http://www.voice.voiceamerica.com/), VoiceAmerica™ Business Channel (http://www.business.voiceamerica.com/) and VoiceAmerica™ Health & Wellness Channel (http://www.health.voiceamerica.com/).

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Josh Dorfman
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