Hot Banana Signs Interstrata as a Channel Partner for Combining Client eMarketing Solutions

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Hot Banana Software Inc., a leading provider of Web Content Management Solutions (Web CMS) and eMarketing Solutions, today announced the signing of Interstrata Inc. as a Hot Banana Channel Partner. Interstrata, of Mississauga, Ontario, is an online marketing agency that specializes in the development, implementation and integration of Internet-based marketing applications that are highly interactive, measurable, targeted and manageable. Interstrata will now be able to add Hot Banana’s Active Marketing Web Content Management Suite to their portfolio of Web Marketing solutions which also includes; email marketing from ExactTarget and Web Analytics from WebTrends.

Hot Banana Software Inc., a leading provider of Web Content Management Solutions (Web CMS) and eMarketing Solutions, today announced the signing of Interstrata Inc. as a Hot Banana Channel Partner. Interstrata, of Mississauga, Ontario, is an online marketing agency that specializes in the development, implementation and integration of Internet-based marketing applications that are highly interactive, measurable, targeted and manageable. Interstrata will now be able to add Hot Banana’s Active Marketing Web Content Management Suite to their portfolio of Web Marketing solutions which also includes; email marketing from ExactTarget and Web Analytics from WebTrends.

Hot Banana and Interstrata will work closely together to develop new sales opportunities to help businesses and governments increase their online marketing activities, while reducing costs and improving customer satisfaction.

"At Interstrata we believe that one important element of a successful online marketing campaign is a company’s ability to easily manage the content of their Web site," says Frank Fusca, Co-Founder and CEO, Interstrata. "Our partnership with Hot Banana provides us with yet another powerful solution that will allow us to easily create Web content for our clients that is feature rich, measurable and easy to manage."

The commitment by Hot Banana’s new channel partners only confirms the trend that companies are increasingly demanding a Web CMS that is closely integrated with online eMarketing solutions. The Web site can now be used strategically to grow business, launch active marketing campaigns and provide quality service and support for customers.

"The Web CMS market is evolving rapidly and the demand for an easy-to-use, yet flexible Active Marketing Web Content Management Suite is on the rise," says Krista Lariviere, President, Hot Banana Software Inc. "We’re leading on a technical level, and channel partners such as Interstrata, are seeing the benefits of combining three previously unconnected Web technologies; Web analytics, email marketing, and Web Content Management. Interstrata will now be able to offer their clients an integrated mix of eMarketing solutions to generate more leads, track and measure email and Web site analytics, convert the leads into actions, and maximize online customer retention and communications practices."

"Hot Banana fits our company’s philosophy of easy-to-use, top-notch systems very well, they’re providing a solid WCMS/eMarketing technical foundation which can be tailored to precise customer needs," explained Frank. "There has been tremendous interest in Hot Banana’s solution and we hope to benefit by spreading the word around."

About Hot Banana Software Inc.

Founded in 1999, Hot Banana powers Web sites for more than 180 companies worldwide. Designed for non-technical users, Hot Banana is a full-fledged Web Content Management Suite that manages the content creation and delivery process of a Web site.

The Hot Banana Active Marketing Web Content Management Suite consists of the end-to-end integration of Web Content Management, Internet marketing, search engine optimization - SEO, and WebTrends 7.5 Web analytics. Hot Banana is an ideal Web site solution for online branding, corporate communications, lead generation & conversion campaigns, customer retention, PR, and event marketing programs. Hot Banana is available as Hot Banana On-Demand (Software-as-a-Service (SaaS)), or as Hot Banana Licensed. Clients include; Algoma Steel, Bell Industries, Parents Action for Children, Ansell Healthcare Europe, World Vision, Beaver Vending, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. http://www.hotbanana.com

About Interstrata Inc.

Interstrata is an end-to-end online marketing firm that provides strategy development, e-mail marketing, Web development and content management services. Managed Marketing is Interstrata’s strategic marketing partnership approach to understanding clients’ markets and customers and providing ongoing assistance in leveraging the power of the Internet to grow their businesses.

Interstrata clients encompass a wide range of industries including: government; hospitality and tourism; wholesale; professional services; healthcare; manufacturing; communications and broadcasting; technology and others. Interstrata is a privately held Canadian company located in Mississauga, Ontario. For more information check out http://www.interstrata.com

Press Contact for Hot Banana:

David Terry,

VP Sales and Marketing,

Hot Banana Software Inc.

(705) 792-3880 Ext. 222

david@hotbanana.com

http://www.hotbanana.com

Press Contact for Interstrata:

Frank Fusca

Co-Founder and CEO,

Interstrata Inc.,

(905) 816-1166

info@interstrata.com

http://www.interstrata.com

Hot Banana and the Hot Banana logo are trademarks or registered trademarks of Hot Banana Software Inc. All other names are trademarks or registered trademarks of their respective companies.

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