A Lifeline for Men this Christmas

September sees the launch of 'The Gift Expert™' by written by Janet Davies. The Gift Expert™ is a no-nonsense, easy to follow guide to help any man manoeuvre through the modern minefield of getting the right gift at the right time for the woman in his life.

(PRWEB) September 11, 2005 -- The advent of Christmas, a wedding anniversary or a partner's birthday can be a nerve-racking time for the man who really doesn't much like shopping, or who is essentially 'gift illiterate.' Getting it wrong, or even worse, forgetting these events entirely, can cost a man a lot more than money!

This unique new guide tackles everything a man needs to know from how to research his beloved's preferences effectively to precisely when, what and where to buy a gift that will have her purring with delight rather than sending him to 'conjugal Coventry'. Whether he needs to say 'I'm sorry' or 'Happy birthday', there is sound advice on every possible category of gift, from jewelry and flowers to trips and all kinds of treats including free ones - because great gifts are really nothing to do with how much money you spend, and a lot more.

Women seem to be born knowing all the etiquette of gift planning and buying but let's face it, how are men really supposed to know what to do?

That's why The Gift Expert™ was written with lots of practical, fail safe tips and advice peppered with research facts and true, real life stories to make sure that just about any man who follows it's simple formula is guaranteed a 'snog not a slap' for his efforts!

Like many good ideas this one started as a bit of a tongue in cheek project for a few 'romantically challenged' friends but Janet had such a fantastic response from everyone she talked to about it that she decided to take it seriously. That's why the book and the web site have been designed to appeal to men in a way that is easy, straightforward, fun, and genuinely helpful and avoids the kind of soppy 'self-help' psychobabble that they really can't stand.

Janet Davies is an independent management development consultant and trainer and has held a variety of senior marketing posts with some of the world's top companies. A former Vice President of Customer Insight for American Express International, she is highly experienced in the field of consumer behavior, enjoying an almost encyclopedic knowledge of the world's shopping outlets and habits. She is also the founder and editor of 'The New Life Network' and lives with her family in Suffolk.

Paper back price 9.99 ISBN 1-84549-034-7
Published by arima publishing

The book is available at www.amazon.co.uk, www.amazon.com, www.arimapublishing.com, www.thegiftexpert.com, www.waterstones.co.uk, www.borders.co.uk and selected bookshops.

Any reviews or articles please send a copy to arima publishing, Ask House, Northgate Avenue, Bury St Edmunds, IP32 6BB

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