Capturing Law Firm Clients Online

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Here's how to ensure websites are capturing all of the clients it can for law firms.

Since 1998 the number of Internet users in North America has grown from 400% from 57 to 221 million. Each year brings more sophisticated websites, faster connection speeds and more users to the Internet. The speed and convenience now make the Internet an important part of most businesses and many homes for everything from online banking to restaurant reservations. The state of the industry today is such that the Internet is a primary resource for locating business products and services.

Just as important as the evolution of Internet usage is the development of effective methods for users to locate the websites offering the businesses and services they seek. There are five primary methods for generating user traffic: search engines, directories, links, online paid advertising and traditional marketing. The knowledge and experience that search marketing firms offer can be a significant factor in establishing a dominant Internet presence that generates qualified clients and outranks the competition.

Unlike traditional media advertising, search engine marketing (SEM) allows you to precisely target your prospective audience. With traditional media, your prospect is being served an ad, or in other words, they are just “looking” at it. During a search engine marketing campaign, your prospect is actively “searching” for what you offer. This greatly increases your chances of retaining these prospects as clients.

If your law firm’s website is positioned correctly near the top of those results, you’re sure to add to your existing client base. However, it’s never easy to ensure top placement of your website in search engine rankings. It’s an involved process that’s not exactly neither art nor science.

This process is referred to as "Search Engine Optimization." Search engine optimization is the process that involves many different elements to ensure a top placement of your website. Some of these elements are; modifying the "code" of your website, the addition of informative resources specific to your practice, the addition of your website to many online business directories, and more. This entire process can take a few months to implement, but once completed and properly maintained, will be a huge "hands free" asset to your practice that will pull in leads and customers for years to come.

Many "do it yourselfers" attempt to provide an abbreviated version of search marketing, however this only provides short-term, marginal results. Effective search marketing incorporates many factors and the time and money necessary to keep up with the changes in the online world. It’s best to hire a professional search engine marketing company that keeps up with these changes and has experience implementing an effective search engine optimization campaign. Compared to traditional media advertising, search engine marketing firms are much more cost effective, and usually produce much higher results for their clients.

About Xylemark:

Xylemark Internet Marketing is a full service search engine marketing company based in Atlanta, GA. Their experts develop online marketing campaigns based on search engine optimization, pay per click advertising campaigns, and public relations to achieve a high ROI for their clients. For more information visit or call 866-933-0305.

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Dennis Miller
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