Bling Bling and Hip Hop Jewelry no Longer out of Reach for the Average Hip Hop Fan

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3 young entrepreneurs in Los Angeles make hip hop bling accessible to every one on the internet and across stores throughout the nation. Those who can't spend $40,000 on a diamond chain, now find that they can achieve the same look with hip hop jewelry manufactured by

By now you've probably heard the term bling bling which refers to flashy, iced out jewelry such as crosses, belt buckles, pendants and rings.

The term was originally coined by New Orleans rapper Juvenile and has since become so mainstream that it was recently added to the Oxford English dictionary. Proudly displaying expensive hip hop jewelry has always been seen as a way for rappers and young hip hop fans to display achievement of success from hard beginnings. The problem was that until now, most of this jewelry was inaccessible to everyday members of the hip hop generation. Most hip hop fans can't afford to spend $40,000 on a diamond chain or cross, so the bling bling phenomenon was mostly out of reach for the majority of the hip hop generation.

Now, a group of three young entrepreneurs are making it possible for every day hip hop fans to dress themselves in the same type of hip hop jewelry as their favorite rappers by manufacturing an inexpensive line of iced out jewelry using cubic zirconia stones and high quality silver plated metals. The company was created four years ago by the original founder – David Levich, who was then joined by two highschool friends – Dan Gershon and Eric Liberman.

The line of hip hop jewelry they created has stirred such a buzz that it has been featured on MTV, BET as well as numerous music videos and television movies. For last year's release of the new G Unit (Interscope) record, titled “Beg for Mercy”, the company was contracted to create promotional pendants replicating the famous G Unit Spinner Pendant made famous by 50 Cent. High profile rapper 50 Cent and his G Unit crew used the pendants as promotional giveaways during their tours, radio and personal appearances and as prizes.

So who are the real people that purchase this type of hip hop jewelry and bling bling accessories? “Our customers are wise enough to understand both the importance of conveying an image of success and at the same time investing their money wisely.”- says Eric Liberman, one of the three owners of Icedoutgear - “The hip hop generation has really grown up with business on their mind and they see the value in paying only $80 for a chain that looks identical to a $200,000 diamond chain.”

This year Iced Out Gear is gearing up for the newest craze – the incredible popularity of their newest creation – The Pimp Cups. These cups were originally made famous by rappers such as Snoop Dogg and Don Juan, and have now become the must have accessory at clubs and parties. Along with now legendary scrolling LED buckles these cups are now considered an integral part of any Halloween pimp costume.

Due to the immense popularity of their hip hop jewelry, Icedoutgear has also expanded into the wholesale market and offers their jewelry to retail stores, kiosks and distributors throughout the country. For wholesale jewelry please visit

For press inquiries you may contact Eric Liberman at (818)407-0094 ext. 310.


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Eric Liberman