Clearwater, FL (PRWEB) September 12, 2005
InTouch Media Group, Inc. (ITOU.OB) is announcing that it has entered into a strategic agency agreement with faith based marketing economist and innovator Rodney Sampson, Chairman & CEO of The Intellectual Currency Exchange. Mr. Sampson enjoys significant relationships with the leadership of hundreds of mega-churches and faith based organizations who he believes will be benefited by the search engine marketing efforts of ITMG. ÂClearly InTouch Media Group is at the forefront of the amazing developments we are all hearing about in the search engine marketing industryÂ stated Mr. Sampson at the headquarters of Intellectual Currency Exchange, which is a private company of media, technology, and service-based business units focused on creating opportunities and developing market share in emerging markets. Mr. Sampson has focused on the underserved markets involving both for-profit and non-profit organizations who reach out to the faith based market place. ÂWe believe that Rodney Sampson is a true visionary who sees that search engine marketing can be used by church groups, and affiliated organizations to increase the reach of their services and products,Â noted Bob Cefail, Chairman of InTouch Media Group.
The initial marketing efforts of both parties will focus on the expansion of promotional efforts presently used by large church groups and faith based entertainment companies. It is now widely acknowledged that consumers are using search engines, such as Google and Yahoo, to make informed buying choices of nearly every type. Mr. Sampson believes that churches can now focus on getting their message out more effectively through channeling the rising interest shown by people who are searching on the internet for faith based products such as books, CDs, and other spiritual materials. Intellectual Currency Exchange and InTouch Media Group will also begin serving the faith based entertainment community as well.
ÂThe ÂbusinessÂ of faith has long been recognized as a multi-billion dollar industry by companies and organizations that provide services and products to faith-based institutions and their constituents. The relationship between an institution of faith and its loyal constituents has been found to be stronger than that enjoyed by some of America's most powerful, successful brandsÂ, preaches Sampson.
Today, more and more companies are experiencing the emergence of the Christian community as a viable purchasing force. In addition, the faith based marketplace has always had a unique balance between the corporate, faith-based and political sectors. While still in various stages of implementation, corporate partnerships with institutions, companies, and publications of faith have and continue to emerge throughout the world Â thus maximizing the core competencies and objectives of each respective organization.
In a further development Mr. Sampson entered into a marketing agreement, from his position as the Founder of The World Christian Times (http://www.worldchristiantimes.com), with ITMG to assist the publication in the acquisition of subscribers to their online and offline monthly newspaper. ITMG will establish a search engine marketing campaign for the World Christian Times and then provide ongoing management.
In Touch Media Group, Inc. (ITOU) is an internet marketing firm which specializes in generating website visitors, leads and customers for its business clients using a combination of "in bound" and "out bound" promotional systems, including search engine advertising and internet broadcasts. In Touch employs online market research to dramatically increase the effectiveness of search engine advertising, targeted internet broadcasts and strategically placed website advertising. In Touch converts website visitors into leads and customers by using a unique blend of client website upgrades, total website redesign, online "drip" marketing and cutting edge custom site products including corporate blogs.
The Intellectual Currency Exchange, Inc., http://www.intellectualcurrency.com, is a private company of media, technology, and service-based companies focused on creating opportunities and developing market share in emerging markets. These include faith, popular culture, and minority focused markets. Its wholly owned subsidiaries include The World Christian Times, The Intellect Group, Intellect Media Group, Dot Church [GoYe.TV], and Living Legacy Systems. The Intellectual Currency Exchange is headed up by recognized business innovator and marketplace economist Rodney Sampson. Recognized business innovator and Atlanta businessman Rodney Sampson creates and advances world-class projects and high-impact initiatives that change and improve the way people learn, work, live and experience the world through technology, business, and entertainment. During the Âdot com boomÂ, he co-founded Multicast Media Technologies and Streamingfaith.com - one of the world's first successful digital broadcast companies involved in creating the one million channel universe to be delivered over broadband.
For further information, please visit both of our websites at http://www.intouchmediagroup.com; and http://www.drcinc.us InTouch Media Group Press Contact: Bob Cefail, Chairman, (727) 465 0925 Ext. 225
For further information please visit http://www.intellectualcurrency.com or contact Rodney Sampson at (404) 724 0003.
This announcement contains Âforward-looking statements.Â Words such as ÂanticipateÂ, ÂbelieveÂ, ÂestimateÂ, ÂexpectÂ and other similar expressions as they relate to the Company and its management are intended to identify such forward-looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statement will prove correct. Factors that could affect the occurrence of events or results discussed herein are included with those mentioned in the Company's filings with the Securities and Exchange Commission.
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