New Styles in Women's Golf Gloves and Shoes Emphasize Need to Keep Nails and Feet Looking Attractive on the Course

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Brands like Glove It, Lady Classic and Evertan offer golf gloves with women's manicured nails - as well as their handicap - in mind, and golf sandals are more popular than ever. But exposing fingernails and toenails on the course, like everywhere else, means paying attention to problems like discolored toenails and cracked, dry heels.

Over five million American women flock to the golf course every year for the same reasons men do: light exercise, socializing in a setting that's both green and relaxing, and doing business. Of course, wherever women go, fashion follows. Designers including Liz Claiborne, Ralph Lauren, Nicole Miller and others have all contributed to the casual, but stylish look of today's golf wear. Brands like Glove It, Lady Classic and Evertan offer golf gloves with women's manicured nails - as well as their handicap - in mind, and golf sandals are more popular than ever. But exposing fingernails and toenails on the course, like everywhere else, means paying attention to problems like discolored toenails and cracked, dry heels.

C. J. Buck, CEO of Xenna Corporation, says "Golf is a lifetime sport; one women can start playing when they're young and enjoy into their senior years, since its challenges are more mental than physical. But being self-conscious about the appearance of hands and nails can detract from its enjoyment - especially its social aspects. And, unfortunately, the older we get, the more likely we are to develop unattractive nails or dry, rough skin on our feet, especially when they're exposed over time to outdoor activity."

Xenna distributes NonyX® Nail Gel and CalleX® Dry Heel Ointment, which were developed and patented using formulations that focus on the exfoliation of keratin - the protein contained in skin and nails. The result is innovative, natural foot care products that address the cosmetic appearance of unattractive feet and nails.

NonyX Gel was developed to provide a unique, natural solution to the problem of yellow, dark or discolored nails, especially toenails - a problem that becomes more common as we age. Buck says, "NonyX Gel is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails which is the actual source of nail discoloration. It softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail, beginning after about four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use."

Podiatrists, spa owners and salons recommend the natural enzymes found in CalleX Dry Heel Ointment to exfoliate and thin thick, flaky areas and to smooth and rejuvenate dry, cracked heels. Newly patented, CalleX has been shown in consumer studies to significantly reduce thick, dry, flaking skin and cracking on soles and heels within 15 to 30 days. Acid-free, diabetic-friendly CalleX moisturizes dry, rough or flaky skin, and exfoliates and thins thickened areas, while leaving normal skin unaffected. CalleX Ointment also smoothes fingernail cuticles, which can be a real embarrassment with hangnails, or if they're raw and thick. Many nail salons use CalleX Ointment for both hands and feet as part of a manicure and pedicure, and most users see results on rough cuticles overnight.

Young or old, women want to be attractive from head to toe, whether on the course or off. Golf pro Laura Baugh summed up the attitude of most women in the January, 2004 issue of Golf Digest, when she said, "There's no downside to trying to look as attractive as you can."

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks, Duane Reade and most Medicine Shoppe drugstores. You'll also find it at HEB, Roundy's and Brookshire grocery stores, through podiatric physicians, independent pharmacies and online at http://www.drugstore.com, http://www.FootSmart.com and http://www.xenna.com.

CalleX Dry Heel Ointment is now available in the footcare section at Longs and most Medicine Shoppe pharmacies, as well as from podiatric physicians and online at http://www.drugstore.com and http://www.xenna.com. To view photos of nails, heels and calluses, click on http://www.xenna.com.

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C. J. Buck
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