Simmons National Consumer Study With TrueTouch, Targeting the Right Message to the Right Consumer at the Best Time through the Ideal Medium

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Predictive Contact Strategy Solution Now Available on Simmons Spring 2005 National Consumer Study

Simmons, the most respected authority on the behavior of the American consumer, today announced the availability of Experian’s TrueTouch contact solution on the Simmons Spring 2005 National Consumer Study. TrueTouch is a customer and prospect contact strategy from Experian Marketing Services that provides a clear picture of the best audience, message, channel and timing for marketing campaigns.

“TrueTouch not only identifies your best customers and prospects, but also tells you what type of messages and offers motivate their purchases, the communication channels they prefer and the times that they can be reached,” said Chris Wilson, president and COO of Simmons Market Research. “This in-depth analytical solution provides proven marketing recommendations that any company can readily transform into action — and sales.”

TrueTouch offers clients a number of advantages:

•Improves the relevance of messages and the effectiveness of contact strategies.

•Refines targeting strategies to achieve maximum ROI from each campaign across all channels by having a deeper understanding of the target audience and their channel preference.

•Creates conversations with new prospects using the channel that is most likely to generate a response.

•Align offers with audience values to increase relevance and motivate response.

•Identify profitable market segments that prefer to use electronic communication channels.

•Streamline receptive customers to new direct and Internet-enabled versions of existing products to save money and customer service costs.

•Contact telemarketing-responsive prospects at the time they are most likely to react to your message.

TrueTouch classifies American households into 25 Impacts — unlike most traditional demographic segmentation systems – consisting of "like-minded" groups of consumers who display similar attitudes, aspirations, behaviors and values based on empirical research of spending habits, interests, preferred activities and choices. Whether it is direct marketing or directional/ mass media advertising, TrueTouch tells marketers which channel or channel’s customers and prospects are most likely to prefer receiving product communications. It also helps determine the highest probability of contacting a household and when consumers are most receptive to receiving communications.

Simmons National Consumer Study is a comprehensive study of American adult consumers in all their diversity. It provides information on consumer usage behavior for all major media, more than 450 product categories and over 8,000 brands. The Spring 2005 version was released on August 19, 2005.

For more information, please contact Chris Lubniewski with Simmons at (212) 598-5421 or Also, visit us at You may also contact Kym Kulle with Experian Marketing Services at (513) 321-6225. Visit Experian on the web at

About Simmons Market Research Bureau

Simmons, an Experian Company, has been a leading chronicler of the American consumer for over 50 years. From the products that all Americans buy and the brands we prefer, to our Internet shopping behaviors, attitudes, lifestyles and media that we use. Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. We welcome you ... to the world of the American Consumer ... through the eyes of the authority in the business... Simmons, an Experian Company.

About Experian

Experian is the global leader in providing value-added information solutions to organizations and consumers. It has an unrivaled understanding of individuals, markets and economies around the world.

Experian provides information, analytics, decision-making solutions and processing services. It assists organizations in understanding their markets and customers and helps them find, develop and manage profitable customer relationships to make their businesses more profitable.

Experian promotes greater financial health among consumers by enabling them to understand, manage and protect their personal information and helping them control financial aspects of key life events.

Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, Calif., Experian’s 12,000 people in 28 countries support clients in more than 60 countries. Annual sales exceed $2.5 billion.

For more information, visit the company's Web site at


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