”Insomniac” Announces the Launch of the Agency That Never Sleeps

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Founder of new online consulting firm, The Insomnia Group, views sleepless nights as an asset. However, his new company isnÂ?t about sleep; itÂ?s about the business of constant thought.

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Award-winning Creative Director, Paul Holcomb, announced today the creation of a new online consultancy, The Insomnia Group. This announcement coincided with the launch of its new website site: http://www.theinsomniagroup.com.

The new company offers a full suite of web-centric consulting, entertainment, advertising and promotional services. Company founder, Paul Holcomb, states that the primary service, however, is ideas. "We’re going head-to-head with the conventional notion of what a marketing agency should be. If we box in our services, we might miss an exceptional opportunity to get the attention of our client’s customers. Customers are busy, mobile and in control of their media experience. We need to constantly think about fresh ways to connect with them.

As the name implies, The Insomnia Group fosters an environment that encourages innovation and thinking regardless of the time of day. This team of self-titled insomniacs is prepared to entertain great ideas even if they come at 2:30 in the morning.

"Most agency employees communicate with coworkers primarily by E-mail and Instant Message during the workday. At day’s end, they disconnect. We’ve just removed the boundaries of office hours and buildings and are virtually connected to each other at all times," stated Holcomb. "It’s an eccentric approach that’s not for everyone, but we’re connected from U.S. to Sweden, 24-7. The light is always on here."

The company made the decision to offer clients individual attention from someone who has a personal interest in their success. "We’re a good fit for a client who would rather pay to have a senior marketing executive with them "in the trenches" than help finance a swanky office and layers of personnel who will never work on their account. The people who can help our clients succeed should stand shoulder to shoulder with them on an ongoing basis."

For more information about The Insomnia Group, visit the website at http://www.theinsomniagroup.com.

For more information about The Insomnia Group, visit the company website at http://www.theinsomniagroup.com.

The Insomnia Group is an interactive entertainment agency that specializes in providing web-centric consulting, promotions, campaigns, and other interactive services. Principal locations are in Orlando, Florida and Malmo, Sweden.

For more information, please contact Blaine Brooks, The Insomnia Group, brooks@theinsomniagroup.com, (407) 923.8885, http://www.theinsomniagroup.com

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