Surrey, UK (PRWEB) September 12, 2005
The advertising industry is bracing itself for a possible sea-change, as UK-based Cost-Per-Call outfit Callgen today announced its first live advert on Google.
Industry analysts The Kelsey Group have estimated that Cost-Per-Call could become a multi-billion dollar field over the next few years, as the lessons learned from the explosively successful Pay-Per-Click industry are applied and refined. Callgen is the first to have live adverts running and expects to be an industry leader as Cost-Per-Call blossoms.
For advertising agencies the benefits are potentially enormous, with a healthy percentage of the revenue from the calls payable to the agency as a commission and the advertisers delighted that at last they can pay for measurable results.
As companies such as Google and Yahoo have built billion dollar concerns from Pay-Per-Click with only 30% of the business community providing the revenue, so Callgen expects to be a major player with similar potential, with virtually 100% of the business community able to participate in online advertising for the first time.
The few weaknesses in Pay-Per-Click such as the imperative need for a website and the potential for click fraud have been swept away by Cost-Per-Call, as internet advertising becomes an asset available to all businesses with a phone. The new model is far more fraud resistant and has the added benefit of only costing the advertiser when they get calls, a revolutionary concept in an industry that traditionally lacks any performance based products.
Callgen is backed by an award-winning ISP and a licensed telecoms provider, both UK-based and supported.
The future looks extremely bright for Callgen as we see the beginning of a new era, with the tried and tested internet advertising game evolving in a way that will surely revolutionise advertising completely.
+44 (0) 8000 226622
# # #