New York’s Swissôtel to Host American Launch of Vionie Spring / Summer Line at Fashion Week

New York (PRWEB) September 14, 2005

Vionie Fashions will be arriving at the Swissôtel “The Drake” for New York’s Fashion Week on Sunday, September 18-20, 2005 at the celebrated American + International Designers Fashion Show.

Vionie, a German company founded in 2002, has generated interest worldwide – from boutique shops in Italy to fine apparel shops in Paris – and now is prepared to unveil their Spring / Summer line to American buyers.

Lead designer Heike Bürkle, says that her line, “is inspired by nautical cruising colors” as well as by her numerous visits to the French and Italian Riviera.

“We learned that many American buyers stumbled on our lines in Europe and asked if we had American distribution. This proved our marketability in the United States. Now as a successful European line we are equipped to fulfill American orders”, remarked Bürkle.

What makes a Vionie design unique and confident that American women and New York fashion week buyers will purchase their line items is not only the variety of innovative styles but the beauty and cut of the feminine fabrics – cashmere, leather, mink, silk, softened wool, and velvet. As Ms. Bürkle states, her fashions are “unapologetically feminine” and her fabrics “sumptuous”. Each garment is hand-crafted with quality assurance in Europe and each item is realized with proper attention to detail in true sizes (not to mention slimming hand tailored cuts).

Vionie Fashion's Spring/ Summer apparel collection being showcased during New York's Fashiom Week -- jackets, suits and dresses -- can be described as sporty, elegant coordinates for classy yet playful women. Unlined jackets are combined with transparent silk dresses and pleated skirts. Feminine lines blend and contrast with crisp shape-flattering business suits in Italian cashmere with leather details. “My line is understated, yet provocative, worn by debutantes, up-towners, socialites, and independent woman alike. My line is quintessentially feminine”, says Bürkle.

What’s refreshing about Vivone’s style is her innate ability to create new classics. Her line items though trendy do not wear like trends – they wear like the classic staples every woman wants / needs in her closet to attract the proper amount of style approval. Vionie also designs for private clients.

“I would like to be known as an avant elite designer who makes a woman feel powerfully feminine,” remarks Ms. Bürkle. Fashion week is a singular and extraordinary opportunity for media and buyers to meet face to face with Ms. Bürkle. Images, information and updates available http://www.vionie.com.

Background

VIONIE’s focus in their Spring/Summer collection 2006 is sporty elegant coordinates. Fine fabrics with a slight sheen and embroideries are used. These orient themselves from nautical colours. High quality carefully chosen fabrics, hand tailored in Germany, give a perfect fit for the modern woman seeking sophisticated elegance. The luxurious fabrics and supreme workmanship provide jackets, suits, and dresses of understated timeless quality. This entire collection has matching silk prints in vibrant colours.

Admittance to the American + International Designers Fashion Show is open to the public, private interviews permitted by scheduling with below media contacts. Event information can be found on http://www.americaninternationaldesigners.com .

Media Contacts:

Fashion on Fifth

730 Fifth Avenue

New York, NY, 10019

Ronald C. Marino or Thomas Foti

212-672-8109

http://www.vionie.com

Event Information: Vionie at the Drake

September 18-20, 2005

Swissôtel “The Drake” New York, Suite 1818

440 Park Avenue at 56th Street

New York, NY 10022-2684

United States

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