Sitoa Launches into Automotive Aftermarket Category with Custom Configuration Capabilities for Hundreds of Thousands of SKU's

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Sitoa Corporation, developer of the Sitoa OneSource direct delivery model, today announced the launch of its automotive aftermarket category.

Sitoa Corporation, developer of the Sitoa OneSource direct delivery model, today announced the launch of its automotive aftermarket category. The category includes a broad selection of interior and exterior accessories aimed at auto owners across all ages and demographics. Products will be offered through Sitoa's network of authorized on-line retailers.

“Car, truck and SUV owners in America are very receptive to upgrading, protecting, decorating and accessorizing their vehicles,” notes Joe Risch, GM Automotive, Sitoa Corp., “Their purchases are motivated by a mixture of functional, aesthetic and lifestyle reasons.” To meet this need, Sitoa's Auto Category includes products from the fashionable and trendy to the rugged and useful. All products in the new category are provided by Sitoa's OneSource direct suppliers and are designed to be fun and functional.

The automotive aftermarket segment is a fast-growing category with more than $185B in sales each year. However, due to the differences in auto makes and models, many product lines in this category require customization and fitment. This is difficult for online retailers that want to enter this high-margin segment. It requires them to maintain a database and warehouse of thousands of SKU's and complex business logic to make sure the consumer orders the correct part number.

“We wanted to help on-line retailers take advantage of the automotive aftermarket category,” explains Cal Lai, President, Sitoa Corp., “So we have developed our patent-pending Sitoa OneSource Cart-to-Cart technology that is simple to incorporate and to use.” OneSource Cart-to-Cart allows the consumer to customize, personalize and purchase the automotive product that is right for them, directly on any retailer's website. The application is branded and appears just as the retailer wishes. It is available free-of-charge to Sitoa's network of OneSource retailers.

About Sitoa

Sitoa is an e-tailing engine that sells products online by leveraging the brands and customer traffic of many of the top online sellers. The company seamlessly connects e-tailers to supplier sources, that ship the product directly to the consumer. In this way, Sitoa is able to manage a low-cost, inventory-free model.

Sitoa is the only company today that provides a complete solution for suppliers and e-tailers. The Sitoa OneSource business model is highly scalable and answers a need in the marketplace for easy access to large product assortment without the risks of inventory. For more information, visit http://www.sitoa.com.

Sitoa and the Sitoa logo are registered trademarks of Sitoa Corporation. Other trademarks and registered trademarks are the property of the companies with which they are associated.

Editor's Contact:

Laura Berg

Sitoa Corporation

(650) 293-9029

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