3Genius International to Discontinue SEO-Oriented Link Buying; Hopes Others Will Follow Its Lead

3Genius International (3Gi) announced today that it will discontinue text link advertising aimed at improving search engine rankings and that it hopes others will follow its lead. This new policy affects all of 3Gis websites including the popular travel websites: www.canadianhotelguide.com and www.hotels-x.net.

ST. Michael, Barbados (PRWEB) September 13, 2005 --- 3Genius International (3Gi) announced today that it will discontinue text link advertising aimed at improving search engine rankings and will prevent existing paid links from acquiring any search engine benefit. This new policy affects all of 3Gis websites including the popular travel websites: www.canadianhotelguide.com and www.hotels-x.net.

For years, Google and other search engines have regarded links from one website to another as a vote of confidence or relevance and have used it as a factor in ranking sites. These search engines have also noted that purchased links on 3rd party websites have the potential to negatively impact search engine results.

While we do not believe that our link advertising has ever negatively impacted search engine results or the general user web experience, we have decided to change our policy and take a pro-active approach to helping search engines maintain natural search results", said Barbara OGorman, Manager for 3Gi. Until further options emerge, 3Gi will add the "rel=nofollow" HTML tag to its purchased links to signal this fact to search engines."

This new policy will ensure that search engine results will not be influenced by the purchased links. 3Gi hopes that other search engine optimizers and web publishers alike will follow its lead.

About 3Genius International

3Genius International (3Gi) is a subsidiary of 3Genius Corporation. 3Gi was launched in early 2003 and has rapidly evolved into a meaningful contender in the high-growth online travel marketplace. A leader in using technology to enhance the online travel shopping experience, 3Gi strives to provide travel shoppers with powerful and intuitive tools (like its visual hotel search engine at www.xfiles.hotels-x.net) that make it easier to quickly find the right hotel.

3Genius International sites include www.canadianhotelguide.com and www.hotels-x.net.

Contact Information
3Genius Corporation (for 3Genius International)
Media Contact: Arlen Ritchie 416-977-1777 x 25

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