Business Soloists Need A New Edge: Crafting an Effective Media Message Is Critical – Get The Word Out Can Help

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Study shows American spend 4.5 hours a day listening to radio and TV. Understanding how media works is critical to Business Soloists: Doctors, Lawyers, Dentists, Accountants, Chiropractors or Entrepreneurs. If clients can't find out about you in today's electronic world your business will suffer. Learning the rules of media today is Job 1.

Today’s entrepreneurs and professionals, doctors, lawyers, accounts or chiropractors are wearing another new hat—public relations officer. There is a bottom-line truth to business today: if no one knows about your business, you are in trouble. Research from the University of California at Berkley demonstrates Americans’ obsession with media: “…researchers found that, on average, Americans spent 170 minutes a day watching TV and movies, or nine times the number of minutes spent on all leisure-time physical activities combined. The average daily duration for driving a car was 101 minutes, nearly five times the amount spent on sports and other exercise.” (International Journal of Behavioral Nutrition and Physical Activity. March, 2004) Imagine the cost to small businesses with no media presence if 4.5 hours of your customers’ day is spent in front of media, radio and TV. Crafting a media savvy message is a mission-critical skill most entrepreneurs and professionals don’t have today.

Entrepreneur Susan Levin, owner of Speaker Services is putting her 20+ years of experience of helping authors and speakers to work for the self-employed, entrepreneurs and professionals by creating the Get The Word Out Symposium (, October 1 & 2nd in Los Angeles, CA.

“With the downsizing of big business and the growth of the solo-entrepreneurs, people need help with learning on how to get their message across to today’s media. We are fortunate to have a host of Media Professionals, from television, radio, newspapers and magazines share their expertise with small businesses on how to get the media’s attention,” reports Susan Levin, co-sponsor of Get The Word Out. “By creating the right message at the right time, everyone wins, media and the entrepreneur.”

Get The Word Out is a two-day training workshop, which covers the important aspects of presenting a professional image to the media. The sessions cover both how to create a media savvy message and how to reach the media venue that is best for that message. It will be held on October 1 and 2nd at the Embassy Suites in El Segundo, CA.

Members of the media scheduled to attend include staff from:

Radio: KJLH, KPFK, KRLA, Women’s Radio, National Lampoon Networks

Television: KTLA, AMC, Wright Place™ TV Show, E- Entertainment, Asylum Entertainment, Film Garden Entertainment

Print: Whole Life Times, Conscious Living Magazine, Daily Breeze Newspaper and more...

Join faculty experts for a complimentary teleclass on the benefits of publicity to your business on Wednesday, September 14, 2005 at 4-5 pm PST. To register for the complimentary teleclass or for the Symposium go to

For more information and to schedule an interview please contact Maureen O’Crean at 310.379-9260

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Maureen O'crean