Rittenhouse to Offer Select Lawn and Garden Products through Sears Catalogue

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Sears Canada catalogue shoppers will have the opportunity to purchase Rittenhouse innovative and professional quality lawn and garden tools and accessories in the 2006 Spring & Summer catalogue.

Family owned M.K. Rittenhouse & Sons Limited today announced that it will carry a selection of their innovative and professional quality lawn and garden tools and accessories in the Sears 2006 Spring & Summer catalogue that will drop in late December.

"We are very excited about this business opportunity," says Mark Rittenhouse, Owner/Operator of Rittenhouse. "We are not only recognized for our experience in this business, but our dedication to providing quality goods, and effective customer service which includes providing the Canadian consumer with another avenue in which to buy Rittenhouse products – through the Sears catalogue. Partnering with Sears is a logical match with their unmatched catalogue marketing and merchandise distribution network together with Rittenhouse's core garden lineup."

The Rittenhouse selection of product that will be offered in the Sears catalogue includes innovative luxury items such as an island style shower and shade sail; décor accessories including firefly solar accent lights and outdoor rugs; lawn maintenance items which include a soil pH Meter and lawn aerator; and professional tools for the avid gardener including ergonomic hand pruners, a deluxe ground rake, a tool set (oversized potting scoop, weeding finger, 2-tine weeding fork and widger) and more.

"This opportunity adds another category to our Sears catalogue channel," says Tim Flemming, Sears Canada. "Rittenhouse and Sears share the same values and commitment to providing consumers with innovative and quality merchandise that best meets their needs and wants. We already offer lawn mowers, tractors and garden lighting, and with gardening more popular than ever, it only makes good business sense to expand our outdoor product category to include professional quality garden tools and accessories."

Family owned M.K. Rittenhouse & Sons Limited was established in 1914 as a commercial business, providing local Ontario fruit and vegetable farmers with quality agricultural equipment. Today, more than 90 years later, and three generations, Rittenhouse has expanded its commercial business to include greenhouse, nursery and landscape care industries, has gone national with the launch of its mail order catalogue (1991) offering innovative and quality lawn and garden products, and now online at http://www.rittenhouse.ca, with over 1200 products and 11 000 component parts within four categories - Garden Tools, Professional Products, Water Gardening and Outdoor Living. Rittenhouse is a Canadian Company, based in St. Catharines, Ontario.

Sears Canada, the retailer with the most extensive multi-channel network in the country, began serving customers in 1953. The Company has 41,000 associates and, in an independent consumer survey, ranks high in customer service, trust, respect, and quality products and services. There is a Sears location within a 10-minute drive of 93% of Canadians, and Sears is dedicated to providing them with quality merchandise and exceptional service coast to coast through its 122 full-line department stores, 217 off-mall stores, 62 home improvement showrooms, over 2,200 catalogue merchandise pick-up locations, 113 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at http://www.sears.ca.

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Robert Fowler
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