Nationally Renowned Nutritionist and Best-Selling Author, Dr. Ro™, Opens Premiere 'Everything Ro' Lifestyle Boutique

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Selection of Women’s Upscale Bath and Body Products, Fitness Apparel, Ideal for Pampering Treats or as Gifts. First Customer to Buy Bath and Body Product to Win The Chance To "Dish over Dinner with Dr. Ro™"; Next 100 Customers to Purchase Bath and Body Product To Receive Free Gift.

– Dr. Rovenia Brock or "Dr. Ro," the most renowned African-American nutritionist and author of the national best-seller, Dr. Ro's Ten Secrets to Livin' Healthy (Bantam-Dell Publishing) is opening a lifestyle boutique for women and their families in Bethesda, Maryland. The Everything Ro Lifestyle Boutique, located at 4550 Montgomery Ave at the Shops at the prestigious Air Rights Center, will celebrate its official grand opening on October 29, 2005, with a ceremonial ribbon cutting open to the public.

As a way to drive customers to the store and stir excitement, the Everything Ro boutique will offer the chance to win dinner with the best selling author and nationally renowned nutritionist to the first customer who enters the store and purchases a bath and body product. The contest, "Dish Over Dinner with Dr. Ro™," is only one of the exciting chances to win that day. The next 100 customers to enter the store and buy a bath and body product will receive a free gift with purchase.

"I am excited to introduce the Dr. Ro product line to residents right here in my own backyard," said Dr. Ro, who lives in Washington, D.C. "Opening my first brick and mortar location will provide a more personal, hands-on shopping experience for consumers who like to touch, feel and in this case also smell the product before making purchasing decisions.

"Equally important is the mere fact that the products available in the Everything Ro boutique, are practical, high quality solutions for today's woman to pamper herself whether she works inside or outside the home, whether she is Caucasian, African-American, Latina, or Asian, and whether she is young…or younger!"

Everything Ro features products for a healthy you inside and out. Products for a healthier and "outside" include Dr. Ro's Bath and Body Therapy, a line of "Sugar Shea" Collection including an invigorating travel scrub kit to pamper and nurture the skin; as well as Dr. Ro Gear Hi-Tech®, a line of workout clothes to improve the body's outward appearance and give a healthy boost to a woman's self esteem while she works out. Products for a healthier "inside" include, but are not limited to, Dr. Ro's Nutrition Therapy: a multi-vitamin supplements for men, women and children for promoting energy, healthy bones and teeth and, better eye-sight, overall fitness; Of course, customers will also discover Dr. Ro's best selling book, Dr. Ro's Ten Secrets to Livin' Healthy (Bantam-Dell Publishing) which includes healthy and tasty recipes, her famous "Color Plate System" and other expert nutrition advice to round out a total wellness program. In the fall, Dr. Ro plans to introduce her shampoo and conditioner line as well as a unique quick-start herb garden kit.

"All of the products ranging from the body crème to the scented candles make perfect gifts for anyone," Brock continued.

The Everything Ro boutique's grand-opening announcement comes on the heels of Dr. Ro's "Unleash the Whole You" nutrition and health campaign for women, which launched in June of 2005. The purpose of the campaign is to generate awareness among women about how lifestyle changes can help them realize their bodies' whole potential by approaching health, nutrition and beauty all at once — inside and out.

Dr. Ro's new book, Dr. Ro's Ten Secrets to Livin' Healthy provides a comprehensive, practical approach to forming healthy lifestyle habits. In the book, she shares her own diet and exercise plan that promises to improve her readers' lifestyle and add years to their lives.

The store's hours of operation are Monday through Friday, from 10 a.m. until 6 p.m., and on Saturdays from 10 a.m. until 5 p.m. For more information on Everything Ro call 301-469-3491. Log on to to order any of the products mentioned and for more information on Dr. Ro.

About Dr. Ro

Best known as the host of "Heart & Soul," the first ever national health and fitness television show for African American women which previously aired on BET, Dr. Ro has served as nutrition coordinator for ABC News' "Lifetime Live," medical correspondent for "BET News," and contributing nutrition editor to Heart and Soul magazine. The award-winning journalist and nutrition professor also has appeared on MSNBC, CNN and NBC's "Morning Show" in Washington, DC, and her nutrition and health expertise has been featured on Web MD and in publications including O Magazine, Ebony, Essence, Self, USA Today and The Los Angeles Times. Dr. Ro currently serves as the nutrition expert and as the national spokesperson for McDonald's® 'It's What I Eat and What I Do™…I'm lovin' it™'

Public Awareness Campaign.


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Michelle Smith
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