Forrester Research Cites MarCom:Interactive in RSS Best Practices Study

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Leading technology research firm Forrester Research cited MarCom:Interactive in the latest installment of its "Marketing and RSS" series, calling on marketers to follow MarComÂ?s "lead" when implementing RSS subscription services.

In a report titled "Using RSS as a Marketing Tool," Forrester Research analyst, Charlene Li says marketers should "follow the lead of agency MarCom:Interactive" by enabling "one click" subscriptions to popular RSS news aggregators.

Li says in the report that MarCom’s method avoided "Add to My XYZ button overload as users fragment across multiple RSS aggregators."

MarCom:Interactive incorporates in its website a tool developed by Methodize for its one-click RSS subscriptions. Methodized script is available for use at: http://www.methodize.org/quicksub/.

In this second of two reports, Forrester outlines why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters. Even if it's something as simple as putting press releases in an RSS feed, Forrester says marketers will benefit from early exposure to distributing information via RSS — and receive valuable feedback from key constituents on what types of content they would like to have.

MarCom:Interactive focuses exclusively on implementing modern media trends within organizations and had led the way for clients for more than six years. The company provides strategy and planning to full-scale programs using blogs, RSS, tags, interactive webcasts, Web 2.0-enabled web sites, mobile media, social networks and other consumer-generated media. Based in Orange County, Calif., and serving clients worldwide, MarCom:Interactive puts modern media in the context of public relations, marketing and corporate communications. Contact MarCom at 714-665-9997 or via e-mail at thepeople@marcominteractive.com.

Forrester Research is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs.

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Gary Goldhammer
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