Watertown, MA (PRWEB) September 19, 2005
Cymfony, a leader in market intelligence and media analysis, today announced that it will offer its products and services at discounted rates to members of the International Association of Business Communicators (IABC), the professional association of choice for communication professionals. IABC members will now have direct access and discounts to Cymfony's automated measurement tools and qualitative reporting, to meet their media measurement requirements.
The agreement was designed to provide additional value to IABC's members. The three Cymfony product and service areas covered by this agreement are:
Cymfony Dashboard Â Cymfony Dashboard is used to measure, analyze and manage global brands, communications campaigns and messaging strategies across both traditional and consumer-generated media including newspapers, magazines, trade journals, broadcast and blogs.
Digital Consumer InsightTM Â Digital Consumer Insight is used to monitor and analyze consumer discussion across blog posts, message boards, usenet groups and forums to provides immediate insight to consumer perceptions and issues that could impact brand reputation.
Professional Services Reporting Â Cymfony's Professional Services team delivers customized reporting services covering topics such as corporate reputation, media trend casting, crisis management, product launch, threat awareness and specialized global media measurement. Reporting engagements may be one-time or ongoing, and are geared to brand managers, PR practitioners and marketing analysts and executives. Cymfony specializes in integrated media measurement programs with corporate six sigma initiatives, as well as more generalized ROI-measurement strategies.
"Cymfony welcomes the opportunity to join IABC in its long-standing commitment to establish best practices and innovation in business communications," said Andrew Bernstein, CEO of Cymfony. "The ability to provide Cymfony's powerful measurement and evaluation services at a discounted rate to IABC members allows more professionals to put the principles we share into practice."
"IABC is pleased to add Cymfony's tools to the growing line of resources we offer our members," said Natasha Spring, vice president of publishing and research, IABC.
About Cymfony, Inc.
Cymfony is an award-winning media measurement, market research and business intelligence company providing software and services to leading corporations throughout the world. The Cymfony Dashboard series of solutions are used to measure, analyze and manage global brands and understand perception from both traditional and consumer-generated media including blogs, messages boards, usenet groups and forums. Cymfony's business intelligence solutions are powered by Cymfony's InfoXtract(TM) technology, a leading advanced information extraction and analysis engine used by United States government and intelligence agencies. For more information or to schedule a demonstration of Cymfony Dashboard or Digital Consumer Insight, contact Cymfony at (617) 673-6000 or visit the web at http://www.cymfony.com
About the International Association of Business Communicators
The International Association of Business Communicators (http://www.iabc.com), established in 1970, is a global network of professionals committed to improving organizational effectiveness through strategic communication. With more than 100 chapters, IABC serves 13,500 members in more than 65 countries and 10,000 organizations.
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