Healthcare Marketing: New Media Research Tool Makes Editors Say 'Yes' to PR Pitches

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PR practitioners who pitch specialized medical, health and fitness reporters have a new tool -- Bulldog Reporter's Inside Health Media. This daily online healthcare marketing service provides practical intelligence such as: what editors want, when they want it, where and how to approach them -- and even their pet peeves.

Even when there's a hot story to pitch, it's not easy capturing the attention of editors and reporters. Inside Health Media is giving healthcare marketing pros the edge they need to score hit-after-hit in print and electronic media.

The new online subscriber service is an advanced media research tool for the nation's 5,000 PR professionals who specialize in disseminating health, medical and fitness news. The service provides information such as media contact phone numbers and email addresses, journalist beat charts and pitching preferences.

Got a media question? Inside Health Media answers: What standards must a medical research foundation follow to get coverage in "JAMA"? What major Texas daily staffs three full-time medical reporters to cover only hard news? How many stations broadcast over the AP Radio network? What editor directs "Natural Health" magazine's new front-of-the-book department -- and what is her direct phone number?

Inside Health Media includes:

*Fast Moves – News about health journalist beats and job changes.

*Pitching Updates – Insights and comments from leading health journalists who advise marketers how to best pitch them.

*Inside Top Media – In-depth, round-up articles on top media outlets, departments, desks, sections and programs.

*Search Contact Database – Includes contacts and pitching intelligence for journalists, media outlets and medical topics. Search media outlets and health journalists geographically and by media type.

*Health News Headlines – A daily feed of top news, health, medical and fitness headlines.

*Today's Press Releases – A daily feed of competitive press release activity.

For a live demonstration on how Inside Health Media works, visit or call 1-800-959-1059.

Inside Health Media is published online by Infocom Group, an Emeryville, CA company whose newsletters, directories and conferences help PR practitioners manage media relations. Infocom Group ( publishes "Bulldog Reporter," a twice-monthly newsletter that provides public relations firms and marketing agencies inside intelligence on journalists and news organizations.


Bayou City Public Relations

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Joel Velasquez
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