Shopping for Baby Boys Just Got Easier!

Kelly Scotti announced the successful launch of her first online entrepreneurial venture today, the OH BOY! Baby Boutique (www.ohboybabyboutique.com).

(PRWEB) September 19, 2005 -- The OH BOY! Baby Boutique (http://www.ohboybabyboutique.com) features fashion, accessories, gifts and gear for the discriminating infant male". This online store for baby boys, created in April 2005, originally carried only hip and funky onesies and tees in sizes newborn up to 4T; it has since grown into a one-stop shopping site for parents of baby boys and girls alike, accumulating over half a million hits in 4 months!

The store features onesies and tees by designers such as Appaman, Urban Smalls, Wry Baby, Peace Monkey, Fooey, Neptune Zoo, and Krawlers. Specialty clothing is also available for purchase; baby cashmere sweaters and Kashwere are favorites, as are the plush sleepsacks, bowling shirts, soft soled leather shoes and squeaky shoes for the new walker. You can also find accessories galore, including minkee chenille baby blankets, changing pads, and burp clothes backed with vintage fabrics featuring skulls or funky monkeys", diaper bags for dads, genuine sheepskin car seat covers, personalized canvas artwork, baby bjorn covers, and tuxedo onesies and bibs. One stop shopping for baby boys is now only a click away.

Kelly Scotti started the OH BOY! Baby Boutique after her only son Connor was born in November 2004. While shopping for her son in stores and online, she realized that it was difficult to find fun clothing and accessories for infant and toddler boys without having to search endlessly. Most times she found overall store selection to be limited, unimaginative, and aimed basically at girls. She wanted to start a store that she would love to shop at, a store having excellent customer service, a varied selection, unique items that you cant find everywhere else, and best of all, a store which she could shop in the comfort of her own home. With this premise, OH BOY! was born. An added bonus to the extra income and compliments from customers, Kelly says, has been the relationships she has developed with her vendors. Most of the designers I carry were stay at home moms/parents that started companies to fill a hole they identified in the baby marketplace. They love their jobs, get to spend time with their children, and are generous with sharing their knowledge of starting a new business. I have come to consider many of them friends".

Though Kelly worked and continues to work full time in the pharmaceutical research industry, she built the website herself, set up all vendor accounts, is in charge of site marketing and order fulfillment, and still makes sure she spends quality time with her son and husband. She does admit that her husband is instrumental in making sure the orders ship out quickly and are correct. Im hoping he will soon decide that my record keeping is so poor that he will offer to take over the books too", she says in jest. Kelly hopes the store will become lucrative enough to support her family without her having to work full time outside of the house. With all her energy and enthusiasm, we believe it will.

For more information regarding the OH BOY! Baby Boutique, or to schedule an interview, please contact Kelly Scotti at 215-913-7595, or the contact page at www.ohboybabyboutique.com.

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