DermStore Named Circle Of Excellence Platinum Award Winner by Shopping Search Engine Shopzilla for the Second Year in a Row

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DermStore (, the online source for skin care and beauty products, has again been recognized as a BizRate Circle of Excellence Platinum Award winner. Selected from over 55,000 merchants at leading shopping-search-site, DermStore was chosen as part of an exclusive group of 50 online retailers to receive the Circle of Excellence Platinum award.

To qualify, retailers participate in the BizRate Research Customer Certified Merchant Program, which allows online buyers to complete surveys upon checkout and after delivery of goods - in order to accurately measure the online shopping experience and to monitor the store's post-transaction fulfillment performance. To win, merchants' survey volume must be in the top five percent, from September 1, 2004 to August 31, 2005, and merchants must achieve a performance rating above the Industry average on all service metrics. DermStore was one of nine health and beauty e-tailers recognized for superior service.

"We are honored to be recognized by BizRate's Circle of Excellence Award, "says DermStore Founder, Dr. Kraffert, "The most satisfying aspect of the award is that it is based on direct customer feedback. DermStore vows to continue providing unparalleled customer support and the best selection of skin care products in the online health and beauty field." is an industry leading shopping site that is also dedicated to the education of skin care and beauty products. DermStore was founded in 2000 by Dr. Craig A. Kraffert, a board certified dermatologist and graduate of the UCLA School of Medicine. DermStore carries only the finest skin care and beauty products. In addition, the site features health and beauty articles, doctor's reviews, a customer rating system, and a question and answer column with Dr. Kraffert.

Shopzilla, formerly, is the leading comparison shopping site on the Web with an index of over 40 million product offerings from more than 55,000 stores. Shopzilla strives to help consumers make informed decisions about their internet merchants.

The Circle of Excellence Award recognizes Shopzilla e-tailers who have demonstrated outstanding performance throughout the year. The awards are based on seven key satisfaction metrics, including overall customer satisfaction, product selection, ease of finding products, repurchase intent, product met expectations, on time delivery, and customer support.

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Taylor Grant
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