Bell Tech.logix Group Chooses Hot Banana to Power Web Site and Drive eMarketing Campaigns

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Hot Banana Software Inc., a leading provider of Web Content Management (WCM) and eMarketing Solutions, announced today that Bell Tech.logix Group, a subsidiary of Bell Industries, Inc. (AMEX; BI), has gone live with Hot Banana’s Active Marketing Web Content Management Suite. Hot Banana is now powering Bell Tech.logix Group’s Web site (belltechlogix.com), and is driving many online eMarketing initiatives which can be tracked using integrated WebTrends 7 Web analytics.

Hot Banana Software Inc., a leading provider of Web Content Management (WCM) and eMarketing Solutions, announced today that Bell Tech.logix Group, a subsidiary of Bell Industries, Inc. (AMEX; BI), has gone live with Hot Banana's Active Marketing Web Content Management Suite. Hot Banana is now powering Bell Tech.logix Group's Web site (http://www.belltechlogix.com), and is driving many online eMarketing initiatives which can be tracked using integrated WebTrends 7 Web analytics.

"Out of all the WCM products Bell Tech.logix evaluated, Hot Banana was by far the most flexible, feature rich and the easiest to use and implement," says Mark Bucherl, Web Project Director, Bell Tech.logix Group. "Hot Banana's focus on eMarketing and its integration into Web Content Management, with the addition of WebTrends 7 analytics and reporting greatly impressed us."

The Bell Tech.logix site went live with Hot Banana implemented on a UNIX platform. Within weeks of training, Bell Tech.logix staff had loaded new content and were actively managing a fully operational Web site and its eMarketing capabilities.

"Our Web site validates who we are as a company, and in Hot Banana we found a partner who provided us the Web Content Management flexibility we desired and a focus on our business needs." says Russ Doll, President, Bell Industries Tech.logix Group

"Bell Tech.logix prides itself as a customer-focused, quality sales and support organization delivering IT services and reverse logistics solutions across North America," says Krista Lariviere, President, Hot Banana Software Inc. "Their Web site plays an instrumental role in branding and marketing communications, delivering timely and useful information to their customers. We're pleased to have enabled the Bell Tech.logix Web site to be eMarketing optimized and to have streamlined and simplified the process of Web publishing, content creation and approval."

About Hot Banana Software Inc.

Founded in 1999, Hot Banana powers Web sites for more than 180 companies worldwide. Designed for non-technical users, Hot Banana is a full-fledged Web Content Management Suite that easily manages the content creation and delivery process of a Web site.

The Hot Banana Active Marketing Web Content Management Suite consists of the end-to-end integration of WCM and Active Marketing, with integrated WebTrends 7. This makes Hot Banana an ideal solution for using the Web site as a highly optimized eMarketing platform for corporate communications, branding, lead generation & conversion campaigns, customer retention programs, PR, and event marketing programs. Hot Banana is available as Hot Banana On-Demand (Software-as-a-Service (SaaS)), or as Hot Banana Licensed. Clients include; Algoma Steel, Bell Industries, Parents Action for Children, Ansell Healthcare Europe, World Vision, Beaver Vending, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. For more information visit: - http://www.hotbanana.com, or call 1-866-296-1803.

About Bell Tech.logix Group

Bell Tech.logix support services include help desk, advance exchange replacement, repair, and reverse logistics supply chain support, as well as on-site expertise for desktop and mobile devices, business software applications, and network infrastructures. Our information technology lifecycle services include product sourcing, deployment, support, and disposal services. Bell Tech.logix serves clients across North America, with regional offices located in Indianapolis, Richmond, VA, Chicago, Louisville, Philadelphia, and Los Angeles. Visit http://www.belltechlogix.com, or call 1.866.782.2355.

Press Contact for Hot Banana:

David Terry,

VP Sales and Marketing,

Hot Banana Software Inc.

(705) 792-3880 Ext. 222

david@hotbanana.com

http://www.hotbanana.com

Press Contact for Bell Tech.logix Group:

Mark Bucherl,

Web Project Director,

Bell Tech.logix Group

mbucherl@bellind.com

http://www.belltechlogix.com

Hot Banana and the Hot Banana logo are trademarks or registered trademarks of Hot Banana Software Inc. All other names are trademarks or registered trademarks of their respective companies.

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