New Release: 'The Author's Companion' Builds Your Platform While Saving You Resources

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"The Author's Companion: A Self-Guided Course on Book Promotion" (Wyatt MacKenzine Publishing) is a turn-key marketing program for authors to jettison their book promotion efforts and improve sales. With over 20 case studies and step-by-step examples, this program, which includes a workbook and audio series, provides the essentials that every author requires.

According to a PRSA study from 2000, the median salary for a public relations practitioner in the publishing industry is $63,250. Most authors can't afford the substantial fees that book publicists charge. Enter marketing expert Christine Louise Hohlbaum. Her new workbook and audio series, "The Author's Companion: A Self-Guided Course on Book Promotion" (Wyatt-MacKenzie Publishing, 2005), saves authors thousands of dollars. Because many authors have a notoriously low cashflow, Hohlbaum has designed a product to fully answer the question, "What do I do now?" once the author's book is published.

"The Author's Companion shows you how to market your book cost-effectively ," says Hohlbaum, a Virginia native who currenty lives near Munich, Germany, with her husband and two children. "What makes it different from other self-help books is its workbook format which allows users to immediately put their plans into action."

The self-guided course is broken down into four parts, each segment designed to build on the other with cross-references to her four-part audio series in which Hohlbaum interviews several best-selling authors to tackle the topic of effective book promotion.

Larry Pontius, author and former VP of Marketing for Disneyworld, declares of "The Author's Companion": "If you dream of your book becoming a bestseller, this is the place to start."

Carolyn Howard-Johnson, author of "The Frugal Book Promoter", hails "The Author's Companion" for its ability to help authors think "outside the book": "'Creative' is the key word here. Not only does Christine think about promotion creatively, she packages it in a way that is sure to help any author see the need for doing it right."

"We want our listeners to benefit from other authors' experience," says Hohlbaum. "The Author's Companion takes the author step-by-step through the PR process. The goal is to assist the author in building the strongest platform possible. The course contains sage advice from award-winning journalists as well as newer authors with some vastly creative ideas."

Along with "The Author's Companion", Hohlbaum offers a consultation package to address authors' specific marketing efforts. The CD-Rom is currently available at or (type in the search word "Hohlbaum"). For more information or an interview, please contact:

Christine Louise Hohlbaum

Reichertshausener Str. 4a

85307 Paunzhausen, Germany

Tel: 011-49-8444-919270
christine at authorscompanion dot com


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