Paramount Home Inspections LLC Selects Colorblind Chameleon to Design Their New Identity

Minneapolis, Minn. (PRWEB) September 20, 2005 -

– Colorblind Chameleon announced today that Paramount Home Inspections LLC, a newly formed Home Inspection company, has selected Colorblind Chameleon to design the look and feel of their new identity. The new logo communicates their attention to detail, quality of service, and forward thinking philosophy.

"In partnering with Paramount Home Inspections LLC to create their identity, my approach was threefold," says Ken Buras, creator of Colorblind Chameleon. "1) symbolize the strong foundation used in building a quality home, 2) create a look and feel that reflected their forward thinking values, and 3) typify the attention to detail that goes into a home inspection."

The logo is comprised of two distinct shapes. The triangle is similar to a sturdy peaked rooftop, evoking a sense of the strong foundations that go into the building of a home. The lower circular shape enclosing the "P" retains an organic feel, while also symbolizing the perspective one takes looking through a magnifying glass. The fresh blue color of the logo reflects reliability of service and forward thinking.

The design process, as well as the final design, is available for viewing at: http://www.colorblindchameleon.com/Paramount/paramountConcepts.html

"My goal is empowering clients with the necessary tools to make informed decisions," states Daniel Meyers, owner of Paramount Home Inspections LLC. "A strong foundation of education, along with a grasp of emerging technologies, are the core principles I embrace. Ken's vision reinforced my philosophy and enhanced the strong image I strive to portray." Located in Hastings Minnesota, Paramount Home Inspections LLC provides the information needed for you to make a sound home buying decision.

Colorblind Chameleon is a strategy-based graphic design company specializing in branding and web design solutions. Created from the uncommon vision of Ken Buras, Ken uses this uncommon vision to push the envelope by creating bold, playful and unexpected concepts—seeing things as more than the who-what-why-how. Located in Minneapolis, services include logo design, brand design, corporate identity design, web design and hosting.

"It is my belief that a company will not reach their full capability without a strong brand. A logo is the visual representation of a company, and communicates who a company is and what they do," says Ken. This is a lot to ask from a logo.

Ken offers this advice to keep in mind when creating your own logo:

Think emotions. Brainstorm an idea that reflects a holistic approach that embodies the message you are trying to express, and you will create a lasting impression. A great idea will last longer than a great design.

Think Black and White. Create your logo in black and white first (add color second) and you are assured the quality of the design. In many cases, bad use of color can make an effective design bad, and good use of color can make a bad design good.

"Keep in mind that your brand is more than your logo," says Ken. "While a logo lies at the heart of your identity, your product or service embodies your company's soul. A good brand communicates both the heart and the soul of your company."

For more information on Paramount Home Inspections LLC, please call (651) 338-0292.

For more information on Colorblind Chameleon, please visit http://www.colorblindchameleon.com

Media Contact:

Colorblind Chameleon

Ken Buras

612-703-3957

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