Launches New Features to Reflect Growing Interest in Product Personalization

Share Article, a business news website focusing on personalization and mass customization, invites article contributions from businesspeople using personalization strategies, launches directory of enterprises using personalization and announces free monthly newsletter.

It is planned to make the first place that people will visit online to find out anything in relation to personalization, the business news website focusing on personalization and mass customization, has announced a number of new developments and features. is inviting anyone who wishes to tell the story of how they implemented personalization in their business to submit an article for publication. There is no better person to describe how a business developed than someone who has been directly involved. Other articles relating to personalization / mass customization will also be considered. More information is available at .

Personalization (sometimes called mass customization) is a business concept that is growing in popularity across many different sectors. Personalization means that the customer can configure or design a product or service exactly how they want, and the business will use flexible systems to fill the order quickly. In addition, the price will be comparable to competitors' standard, mass produced versions. focuses its business news and features exclusively on this type of enterprise.

A Personalization Directory has been established within (, which is intended to be a comprehensive resource of companies who offer personalized products and services. The directory is currently being populated with websites that have been independently reviewed by It is also open for website submissions, so any business that uses personalization on a significant scale can submit their site for inclusion. There are also categories for technologies that enable businesses to implement personalization. Submission to the directory is free of charge.

Another new development is the Newsletter, which is now open for subscriptions. The new free monthly newsletter will provide the latest updates on personalization direct to every subscriber's inbox. Visitors can subscribe to the newsletter simply by submitting their email address in the bar which appears at the top of each page in

The Mass Customization and Personalization Forum ( monitors media coverage of personalization issues from around the world. It is also open for anyone to join the forum and express their own opinions on relevant topics. has entered into marketing agreements with a number of companies who offer customized products and personalized gifts. Visitors can use the shopping page can go directly to the sites of well-established vendors offering personalized products in many different categories.

Real Simple Syndication (RSS) technology has also been implemented on the site, which means that visitors who use RSS can get headlines delivered to their aggregator or personal page on MyYahoo!, MyMSN, Feedster or Newsgator.

"It is planned to make the first place that people will visit online to find out anything in relation to personalization", said the website's founder, Donal Reddington. "From shopping facilities to in-depth analysis of industry developments, goal is to become an online hub for information on personalization."

About is a business news and information website specializing in coverage of mass customization and personalization issues. It carries regular news updates on relevant new products, corporate developments and academic research. It also monitors developments in technologies used to implement mass customization in a business, and has recently launched an online directory of enterprises using personalization. The full website address is

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Donal Reddington
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