At the same time, Retail Direct clients now have access to a wide range of print media advertising services offered by STG Media
Phoenix, AZ (PRWEB) September 19, 2005
STG Media Corp., a leading provider of print media advertising and consulting services recently announced that it has acquired Retail Direct, Inc., an international retail placement firm specializing in introducing products to mass-market retailers.
In recent years, the retail industry has discovered some of their most profitable retail products were born in the world of direct response, either on television, radio, catalogs and direct mail. And, as most direct response marketers know, the ultimate end game for their clients is international distribution at mass-market retail outlets. Any product that has shown promise in the realm of direct response now has a one-stop shop to gain additional retail revenue streams.
"By combining forces, weÂre now able to complete our goal of offering full-circle marketing to our clients, and immediately gain something no other print media agency has," said Thomas Lark, President of STG Media Corp., whose clients are primarily direct response product marketers. "We plan on working very closely with Retail Direct to identify key clients whose products are ready to take the next step to mass-market retailers like Walmart, Walgreens, Target, Home Depot, Bed Bath and Beyond, as well as specialty stores such as GNC and online retailers like Amazon.com. WeÂre very eager to offer our clients access to retail, a truly unlimited distribution channel."
"At the same time, Retail Direct clients now have access to a wide range of print media advertising services offered by STG Media," added Joe Rahm, President of Retail Direct. "It's truly a win-win for both of our companies, and all of our combined clients. Retailers love the increase in traffic they experience when consumers visit their stores to purchase advertised products. Retail industry trends show a growing number of direct response products appearing on retailer shelves every day."
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