Color Coded Recipes Helps Get the Kids in the Kitchen

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New product combines color coded measuring cups and tools with recipes in revolutionary cooking method for children.

Children from all around the world will soon be mixing ingredients and serving up delicacies with the latest toy offering from B-Bel Inc. The Kids In The Kitchen line of products takes the difficulty of measuring and mixing out of cooking with their patented color coding system. When a regular recipe calls for a half cup of sugar and a tablespoon of vanilla, the Kids In The Kitchen set will simply call for the “red cup” and the “green spoon.” Kids (and parents) never had it so easy.

“With Kids In The Kitchen, any child can become a chef overnight and a have a lot of fun at the same time. The starter 'No Bake Chef' set has only no-bake recipes, so kids can ease their way into the other modules. Our tasty no-bake recipes will keep the parents coming back for seconds and make the kids feel like seasoned cooks,” says B-Bel V.P. of Sales and Marketing Michael Korniat.

The complete set includes a multitude of color coded measuring tools, cooking utensils, no-bake pan, and even a chef’s hat and apron. Kids In The Kitchen starts at $10 dollars and will be available for Christmas 2005 throughout Canada, The United States, and soon to be in Australia, Japan and Europe.

“The Kids In The Kitchen line is a perfect fit for our company as we continue to achieve our mission of providing distinctive products that spark the imagination. By focusing on these goals we will strive to make life more enjoyable and fun for kids of all ages. We believe this is exactly what parents are looking for in the 21st century,” says B-Bel Inc. founder and President Raymond Poirier.

B-Bel Inc. is one of Canada’s fastest growing toy manufacturers, best known for its Trading Spaces® Design and Redesign House. Located in Winnipeg, Manitoba Canada, the company is poised for considerable success with its newest offering Kids In The Kitchen. Other products by B-Bel Inc. include Wild Ones – The Adventure Crew (a non-violent adventure sports-based action product line), as well as the Facemaker line.


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Rod Bruinooge
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