US Airways And America West Merger Increases Skymedia Reach From 18,000 To 46,000 Passenger Seats

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US Airways And America West Merger Increases Skymedia Reach From 18,000 To 46,000 Passenger Seats - Reach 20% of all domestic airline passengers with SkyMedia.

SkyMedia International, the company that introduced airline tray-table advertising to North America in 2003, today announced that it will roll out advertising on US Airways’ passenger tray tables on October 3 when the long anticipated merger between America West (NYSE:AWA) and US Airways (UAIRQ) becomes complete.

“We are very pleased,” said Nick Pajic, President & CEO of SkyMedia. Pajic continued, “This represents an increase of more than 250% in airplanes and seatback tray table inventory. We are going from 18,000 tray table ads and 140 airplanes to 46,000 tray table ads and 340 airplanes.”

SkyMedia revolutionized advertising message consumption rate and recall when it first launched advertising on the airline passengers tray tables in December of 2003 onboard America West . The merger paves the way for a much larger market share – 20% of all domestic airline travelers.

Companies like Mercedes-Benz, Bank of America, General Motors Corporation, Verizon Wireless, Ameritrade, Discovery/Travel Channel, A&E Networks, History Channel and many others have already taken advantage of this new and powerful media platform.

“Advertisers win because they can deliver an ad message to the upscale and captive audience in an environment that is free of distractions and at a time when consumers can pay attention and think about what is being advertised” said Morgen Van Buren, Director of Marketing & Communications for SkyMedia.

Unlike other mass media platforms that compete for consumer attention and deliver ad message in seconds, SkyMedia delivers ad message during one to six hour flights to millions of affluent business and leisure airline travelers. This massive ad consumption yields 92% recall by 98.6% of airline passengers that use tray tables during flight.

SkyMedia will have airline seats and tray tables on display at the OAAA Advertising Week event at the Metropolitan South Pavilion, 125 W. 18th Street, New York, NY on September 28, 2005, from 2pm to 9pm EDT.


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Morgen Van Buren
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